What format is best for podcasting? Should you do interview or solo episodes?
This is the great podcast format debate. As a podcast coach, I’ve seen how each format plays out in real business growth.
In this episode, I look at both options and share the pros and cons of each.
Here’s the breakdown:
Interview Podcasts
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Build community and expand your network.
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Transfer authority from your guests to you.
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Risk: Some guests add little value or only want access to your audience.
Solo Podcasts
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Put the spotlight on your thought leadership.
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Build trust and authority quickly.
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Make your listeners feel connected to you.
The Winning Strategy
Many podcasters find success using a combination of both formats but that's not right for every podcast. Hello! I only do solo episodes. Why? Because my episodes are short and that's what serves my listener.
So, how do you choose what's right for you and your podcast?
Start with the most important thing — serve your listener. That might be with curated interviews, solo episodes, or a combination of both.
Ask yourself:
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What serves your listener best?
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Which format builds your authority?
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How does your podcast serve your business goals?
If you’re stuck in a rut (only doing interviews or only going solo) it might be time to rethink your strategy. Let's talk about it.
Book a free private podcast coaching call and let’s find the format that works for you, your listener, and your business.
Get on my calenadar today for your FREE podcast coaching call here:
https://calendly.com/timwohlberg
RELATED EPISODE:
232 Are You Using the Wrong Podcast Format? Here’s How to Fix It
https://podcastperformancecoach.com/232-wrong-podcast-format-fix/
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