Entrepreneurship Expert: The future belongs to right-brained marketers - Oliver Yonchev

What happens when one of the sharpest minds in marketing rethinks everything he knows about ads, creativity, and the future of work?In this episode, Oliver Yonchev (Entrepreneurship Expert, former Co-Founder of Flight Story, ex-Social Chain) shares why right-brained marketers are best positioned to thrive in the AI era. You can meet with Oliver at GrowthCon - check tickets: www.growthcon.roFrom abandoning paid ads to embracing human intuition combined with AI, Oliver breaks down the principles every creative and marketer needs to stay relevant over the next 5 years.🔑 Topics we cover:Why AI was a paradigm shift for OliverThe tipping point that made him ditch paid adsWhy right-brained marketers will dominate the futureHow to actually partner with AI (instead of fearing it)3 core principles to thrive as a creative in the AI eraWhether you’re a marketer, creative, or entrepreneur, this conversation will give you a roadmap for not just surviving, but winning in a world where human creativity and AI collide.0:00 – When did AI become a paradigm shift for him3:06 – The tipping point that made Oliver move away from paid ads7:40 – Why the future belongs to right-brained marketers9:50 – AI: overrated or underrated? How to think about it as a marketer15:05 – Human intuition + AI generative power: what that partnership looks like in practice20:19 – Will marketers who ignore AI still have jobs in 5 years?30:11 – Where to draw the line between AI and human work33:58 – Examples of how brands are using AI beyond content generation39:14 – 3 principles for thriving as a creative in the AI era🔗 Connect with Oliver Yonchev:Instagram - https://www.instagram.com/oliveryonchev/Linkedin - https://www.linkedin.com/in/oliveryonchev/X/Twitter - https://x.com/oliveryonchev🔗 Connect with Robert Katai:Instagram - https://www.instagram.com/katairobi/ TikTok - https://www.tiktok.com/@katairobiLinkedin - https://www.linkedin.com/in/katairobi/