KL149: Say What They Can't Unhear
Tamsen Webster
Master message designer and Author of “Say What They Can’t Unhear”
Episode Summary
**Change is inevitable—but successful change isn't.**
Every leader faces the challenge of driving transformation, whether it's shifting organizational culture, implementing new strategies, or inspiring teams to embrace innovation. Yet most change initiatives fail not because of poor planning, but because of poor communication.
Join host Eddie Turner on the Keep Leading!® Podcast as he sits down with Tamsen Webster, renowned message designer and author of "Say What They Can't Unhear." Tamsen reveals why traditional persuasion tactics fall short and shares her proven framework for creating messages that stick.
In this episode, you'll discover:
• Why rational arguments alone don't drive lasting change
• How to identify the deep-seated beliefs that fuel resistance—and transform them into allies
• The secret to crafting communications that people can't ignore or forget
• Practical strategies for becoming the kind of change agent your organization needs
As Tamsen puts it, lasting change happens when you align your message with what people already believe—then show them a new path forward. Don't just communicate change; make it irresistible.
**Ready to say what they can't unhear? Listen now.**
Bio
Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.
Website
tamsenwebster.com
LinkedIn
https://www.linkedin.com/in/tamsenwebster/
Favorite Leadership Quote
"You can't control people's opinions of you, only the experiences you create."
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Episode Transcripts and Detailed Guest Information
www.KeepLeadingPodcast.com
Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast)
www.KeepLeadingLive.com
Connect with Eddie Turner
Website: https://www.eddieturnerllc.com
LinkedIn: https://www.linkedin.com/in/eddieturner
About the Keep Leading!® Podcast
The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host, Eddie Turner, The Leadership Excelerator®, as he speaks with accomplished leaders and people of influence across the globe about their journeys to leadership excellence. Listen as they share leadership strategies, techniques, and insights.
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