Keeping Business Real

Keeping Business Real

When Lisa Corduff launched her first online program teaching women how to eat more wholefoods taking small steps, back in 2014 she had no idea the rollercoaster she'd just jumped on! With no experience in business (and three children under four at her feet!) over the years she has learnt the magic art of taking 'imperfect action' to grow a business with purpose and authenticity. The Keeping Business Real podcast will bring you rock solid strategies for online business growth, insights into what's working inside Lisa's business, inspiration for those moments when you want to burn it all down (if you haven't had that yet - you will!) and interviews with experts on topics designed to move you from where you are now to where you want to be. All this delivered in Lisa's no BS, honest signature style. Bringing a breath of fresh air to online business podcasts - Lisa promises to keep it real .... to help you grow.

Episodes

Hitting Pause

September 15, 2019 • 14 mins
This podcast has been one of Lisa's favourite creative outlets. As a multi-passionate entrepreneur who could talk for hours on end about online business and marketing, it's been bliss to create. With that said, it's time to press the pause button. In this episode Lisa shares why she is pressing pause on recording new episodes. Intentionality, direction and purpose are all coming into play. Tune in to hear what's happening behind t...
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Creating a Breakthrough Month in Business

August 11, 2019 • 36 mins
Lisa is coming at you from her hotel bed in Dallas, Texas. She's joined by her exceptional friend, coach and best-selling author Lisa Carpenter. If you've listened to the podcast for a while, you might remember Lisa's guest spot in November last year on navigating your transformation. If you missed that one, we highly recommend checking it out. The woman is exceptional! Today's episode is a real and raw look at the struggles and w...
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Case Study: Creating, Growing and Pivoting a Successful Online Business

August 4, 2019 • 37 mins
Lisa invites one of her coaching students and entrepreneurial success stories, Caroline Partridge, onto the show. Today's chat is an in-depth look at how Caroline has created and grown her online business, and why she is now pivoting and growing into an entirely new area. Hear from someone who's done it, what mindset was needed, what time it took, what courses she's relied on, and what has been key to her success. Lisa and Caroli...
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The US - Aussie Divide

July 28, 2019 • 19 mins
Lisa is soon to be hitting the streets of Dallas to connect with her Mastermind and stretch those wings a little further. While she's thinking about her US friends and mentors, she reflects on the differences between US and Aussie culture and what that means for the savvy entrepreneur. If you're looking to learn from the best and then implement in the context of your audience, this episode is for you. In this episode you'll hear m...
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James Wedmore on What's Changing in Online Business

July 21, 2019 • 45 mins
Lisa nails down her Laguna Beach-based mentor, James Wedmore, for another chat, and this one can only be described as a doozie for all online business owners. Top up your teapots or lace up your runners and hit play. Lisa and James cover what market saturation means (or more to the point, doesn't mean) for you, the questions you must be asking yourself to grow your audience, and so much more. We know you either do already or will ...
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Meet Lisa's Right Hand Lady Mel

July 14, 2019 • 20 mins
Something a little bit different in this weeks episode. Lisa's Business Manager Mel takes over the mic to help reduce Lisa's to-do list, and share a few tips on hiring, outsourcing and tech platforms. She also shares a little about her role, how it has evolved over time, and how the business has been set up to ensure that Lisa can focus on 'Lisa only' tasks. Links: Find more tips from Mel on Insta or at her website.
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School holidays got me like...

July 7, 2019 • 15 mins
Are you a parent and a business owner? If so, you probably feel the 'school holiday effect' hard. In this episode, Lisa digs into her guilt and overwhelm-free approach to enjoying the school holidays and keeping your business ticking along. Summary of Key Points •What do you need to be able to enjoy the school holidays? Whatever that is, it is okay for you to have it! Kid's not keen on going to a school holiday program? It's ok...
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18 Questions to Kick Start Your Marketing

June 30, 2019 • 25 mins
Lisa is helping a friend with marketing materials for a new business. She sent them a list of initial questions to start the process and shares with you today the 18 questions you must ask yourself to improve your marketing. Dive into your ideal customer, understand what makes you different and why people should be trusting YOU! Grab a pen and paper and get writing - there's bound to be something you haven't thought of and it coul...
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Your mid-year shake-up!

June 23, 2019 • 11 mins
Mid-year can roll around so fast, can't it?! In this episode, Lisa is intent on lighting a fire in your belly that'll carry you well into the second half of the year. She shares where she is at with some of her own goals and prompts you with questions that will allow you to dig deep and set your course for a year that feels exactly the way you'd hoped. Show Notes: 0:34 Is June hectic for you? Lisa shares what June looks like for h...
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Let it be easy!

June 16, 2019 • 10 mins
In today's episode, Lisa reflects on the ease and organisation of her most recent launch, which also happened to be her most successful. She dives into the stories she held onto for so long that kept her from experiencing ease and shares what she is finding on the other side of letting those stories go. If your business feels hard a lot of the time, this episode is a breath of fresh air. Show Notes: 0:31 Lisa shares the stories ...
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Don't Make These Sales Page Copy Mistakes

June 9, 2019 • 47 mins
Today's episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things. Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her c...
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The Biggest Objection to My New Program

June 2, 2019 • 11 mins
Lisa talks launches in this episode and shares a different objection that has surfaced when launching her new program. She has been surprised by the fear her community is feeling about the transformation on offer in her Ready For Change program, and shares with you how she has addressed this objection and the importance of being in conversation with the people who haven't bought. If you'd like to view the sales page and see what R...
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The Simplest Way to Feel Happier in Your Biz

May 26, 2019 • 13 mins
In this episode, Lisa shares a theory on unhappiness that her mentor introduced her to - unhappiness occurs in the gap between where you are and where you want to be. Of course, there are many theories on happiness, and Lisa shares this one today not as 'the right one' but as something that has had a profound impact on her business and life. Listen in as she fleshes out the idea and provides insight into how she's closed that unha...
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How to Show Up When You're Not Feeling It

May 19, 2019 • 14 mins
Today's episode covers a question Lisa gets asked all the time. How do you continue to show up for your business and your audience when you're mojo is missing (or you just can't be F)? There is a harsh truth in this one - If you're not managing your energy and attention, you'll never get the results you want. Listen in as Lisa shares a few practical tips to help you keep the wheels in motion. Show Notes: 0:30 Lisa shares how sh...
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Do Your Circumstances Dictate Your Success?

May 12, 2019 • 10 mins
We all feel like life strikes sometimes and messes up our plans, but is this happening to you regularly? Is your business often at the mercy of your circumstances? In this episode, Lisa will help you move beyond your circumstances (even the really dire ones) and start coming at your life and business from a more powerful place. You are unstoppable. Enjoy! Show Notes: 0:30 How 'not working from your circumstances' boggled Lisa's ...
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Are You Selling Them What They Want?

May 5, 2019 • 9 mins
Lisa's chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your 'bigger than Ben Hur' offer? This episode will help. Show Notes: 0:31 Lisa shares a convo she had with her brother that highlighted a 'pickle' so many entrepreneurs find themselves in. 1:30 The problem with aiming for elephant-sized transformations for your c...
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Is a Membership Right for Your Business?

April 28, 2019 • 40 mins
Lisa wakes up verrrry early to chat to today's guest - one of her favourite people in online business, Stu McLaren. Stu founded WishList Member (the world's #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??! AND, as you're about to find out, he's generous and passionate and ready to share so much wisdom with you. If you're even...
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The Most Damaging Words in Your Biz Vocabulary

April 21, 2019 • 11 mins
Lisa is serious about you getting out of your own way (!), and after seeing a thread in a Facebook group she was inspired to record this episode to bust some mental roadblocks. There are some things we say, perhaps without even thinking, that keep us stuck and frustrated. Listen in to see if you're doing this and get Lisa's tips for moving past it. Show Notes: 1:31 Amazing things can happen when you stop saying these words. 2:20...
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The Importance of Having a Biz Circle

April 14, 2019 • 14 mins
On returning from the first retreat for her Breakthrough Mastermind, Lisa is all the good feels. She shares with you today the transformative power of surrounding yourself with a circle of people who get what you do and are ready to cheer you on every step of the way. Show Notes: 0:32 Lisa welcomes you in and shares her inspiration for this episode. 1:54 How would it feel to receive in-person support from your crew? 2:19 Bottom...
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Chara Caruthers on Tuning Into Your Natural Rhythm

April 7, 2019 • 29 mins
As the weather begins to cool here in Australia, Lisa chats with her friend Chara Caruthers about the seasons and natural rhythms that affect our productivity. Chara is an author, coach, speaker and Ayurvedic practitioner with a holistic approach to eating, living and 'being' in the world. There is plenty of wisdom in today's ep, especially if you like to 'push through' and maintain your high-level productivity year round. Show No...
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