In this episode, we sit down with Morgan Witt, a local digital marketing executive who is in the process of developing his wine business plan to bring family owned wineries in front of wine collectors and restaurant buyers. We discuss the challenges of wine marketing and branding, and how to build the relationship between producer and consumer. Also, we spend some time discussing the history of Andrew’s importing business, and how it was grown over time.
This will be the first in a series of episodes on the Drinks Business that will encompass many fascinating aspects of this exciting industry, and the people who make it all possible.
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