April 15, 2024 • 25 mins
Stuck in neutral with your side hustle? Let me guide you through reigniting that entrepreneurial spark as we explore the psyche behind our passions and the practical steps to prioritize them once again. Imagine reclaiming your 'why' and navigating through life's relentless hustle to carve out a sacred space for your side project. In this episode, you'll discover my personal toolkit—five pivotal tips that have not only helped me but are now ready to transform your approach. We'll talk about the art of realigning commitments and the tactical habit of scheduling non-negotiable time blocks, ensuring that your side hustle gets the attention it deserves.
For my fellow creators juggling the daily grind, I share productivity hacks that will revamp your content game. Hear how I integrate AI marvels like Opus Clip and ChatGPT into my workflow, turning daunting tasks into efficient triumphs. I'll also let you in on how Descript can change the way you edit audio and video, revolutionizing your creative process. And for the parents out there, there's a heartfelt discussion on the invaluable lessons our children learn from youth sports—the resilience, the teamwork, the highs and lows—all from my family's personal journey through the world of competitive games. Tune in for a blend of inspiration, tech tips, and parenting insights, all designed to fuel your side hustle journey.
For my fellow creators juggling the daily grind, I share productivity hacks that will revamp your content game. Hear how I integrate AI marvels like Opus Clip and ChatGPT into my workflow, turning daunting tasks into efficient triumphs. I'll also let you in on how Descript can change the way you edit audio and video, revolutionizing your creative process. And for the parents out there, there's a heartfelt discussion on the invaluable lessons our children learn from youth sports—the resilience, the teamwork, the highs and lows—all from my family's personal journey through the world of competitive games. Tune in for a blend of inspiration, tech tips, and parenting insights, all designed to fuel your side hustle journey.
Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Episode two six four.
Speaker 2 (00:04):
Late night.
Internet marketing.
Speaker 1 (00:09):
This week on the Late Night Internet Marketing
Podcast, we're gonna talk aboutthe coaching breakthroughs we
had in episode two, six, three,and we're going to apply it to
extract five tips for restartingyour stalled side hustle in
2024.
All this and more on the latenight internet marketing podcast
(00:30):
.
Speaker 2 (00:35):
The late night internet marketing podcast with
somebody else.
But you want a business to runyourself.
You wanna know how to start andwhere to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right whenit's late at night.
(01:00):
At the end of the day, yourdreams burning inside.
So keep it up and you will find, at the end of the day, your
dreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 1 (01:14):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Hey, hey, hey, hey, how iseveryone doing?
I am your host, mark mason,coming to you from the little
studio in dallas, texas, withtips about finally restarting
(01:37):
that stalled side hustle ofyours.
You know I have a lot ofexperience with this particular
topic because I've been sidehustling since 2007.
And sometimes, no matter howexcited you are, no matter how
good you think your plans are,no matter what your intentions
(02:02):
are, your side hustle stalls.
And I've seen this over andover, especially when coaching.
And the most common thing thathappens, and the thing that
makes me so sad, is when peoplestall for whatever reason and
they quit before the magichappens.
(02:23):
You know, the only way you cantruly fail at building a
business on the side, creating aside hustle, working through
that side project, is if youquit before you get it figured
out, and a lot of times thatquitting takes the form of a
stall that never gets recovered.
(02:44):
So in this episode I want to gothrough my five best tips for
restarting your side hustle.
And this is super relevantbecause if you listened to
episode 263, you know that Ijust worked through a bunch of
new learning and issues of myown in a coaching session that I
(03:07):
shared the highlights from inthat episode.
So now we can take what welearned in episode 263 and we
can apply it to restarting astalled side hustle.
So here we go Now.
The first tip that I have foryou and I think this is one that
is so often overlooked isactually I'm going to call it
(03:30):
tip zero.
It's such a fundamental sidehustle restarting tip that it's
going to be numbered zero.
It's like before all the othertips.
That's how important it is, andit's simply this Make sure you
still want to do it, make sureyou're really committed to
(03:54):
achieving the outcome thatyou've imagined, and the best
way for you to do that is toreconnect with the reason that
you're doing the side hustle.
To begin with.
What is it that motivated youto start the side hustle in the
first place?
Maybe you've got an outcomethat you're trying to get to
(04:16):
because doing the thing makesyou feel great.
Maybe it's because you've gotincome goals that will enable
you to do something in your lifethat's important to you.
Whatever it is, make sure thatyou go back and spend some time
committing to why you're doingthe thing in the first place and
write that down to.
(04:40):
Based on the learning that wediscussed in two, 63 was the
developing the new practice, orredeveloping the practice of
journaling.
And so you should write down inthe form of a journal or on a
piece of paper, on a sticky notethat you stick to your monitor,
exactly why it is you're doingwhat you're doing.
(05:01):
That will help you get throughwhen you would rather be
watching old reruns of Seinfeld.
Okay, so that's tip zero.
Make sure you still really wantto do it and make sure you
remember why it is that youreally want to do it.
Tip number one is to reassessyour commitments.
You know, back in episode 263,we talked about a value system
(05:25):
and that we all have valuesystems that cause us to
prioritize commitments in acertain way.
But just because you have acommitment doesn't mean that
that's a commitment that youshould have.
Maybe it's something you shouldstop doing.
Maybe you have commitments topeople that you want to
renegotiate or reassess in theface of the thing that you're
(05:49):
trying to get done.
Maybe it means you need to gothrough a season where you no
longer do something that you hadcommitted to do.
Maybe you committed to mowingthe yard every week this summer
and maybe this is the seasonwhere you need to hire someone
to do your lawn care, to free uptime for you to actually work
(06:10):
on your side hustle.
Maybe, if you've been going forthat promotion at work and
you've over committed at workduring your day job, trying to
get things done so you can beconsidered for a promotion,
maybe this is not the right timeto restart your side hustle.
Or maybe you need to set somebetter boundaries at work I like
(06:32):
that answer better so that youmake sure that you have time for
your side hustle and thesethings go on and on and on.
Maybe you're committed towatching Drive to Survive, the
Formula One series on Netflix.
Maybe you need to reassess thatcommitment.
Maybe I'm talking to myselfhere.
(06:53):
Whatever it is, you need tomake sure that you understand
what you're committed to andjust rethink whether or not that
commitment that maybe you madethree, four, five years ago is
still the right commitment foryou, giving your values and the
things that you're wanting toget done.
And then the other thing I wantyou to do is, once you
(07:13):
understand what your commitmentsare and what commitments you
have left.
I want you to make sure youunderstand the relative priority
of those.
For example, just becausesomething is first, it doesn't
mean it has to be first each andevery time, all the time.
It just means it needs to endup first in the end.
So maybe there's room for yourside hustle to be first on
(07:35):
Fridays.
That's the thing you're goingto get done for sure on Fridays,
no matter what else happens.
Those kinds of choices can bemade and you can still have
integrity with your prioritiesaveraged out over time.
So that's the first tip Makesure you're aware of, you
reassess your commitments andyou ditch things that no longer
(07:57):
are important to you.
Second tip this is superimportant.
Another thing that came out ofmy coaching session with Cliff
that I described in episode 263is make sure that the goals that
you're setting are realisticand achievable.
And here's why If your goalsare too massive, you will lose
(08:18):
faith that you can achieve them.
So make sure they're realistic,make sure it's something that
you can actually achieve.
It doesn't need to mean thatthey're easy or that you're
taking it easy on yourselfsomehow by setting goals that
anyone could achieve.
I just mean avoid setting goalsthat you can't accomplish,
(08:39):
because that's just going toresult in a massive amount of
demotivation.
We want to avoid that.
The other thing that I recommendis we've talked about this many
times on the podcast Instead ofsetting big goals that are far
away, set smaller goals that arenear, where you can focus on
achieving them.
(08:59):
You understand what's necessaryto win in those small
situations weekly targets ratherthan large, overwhelming annual
targets, or 12 week yearsinstead of complete years,
because that not only allows youto stay focused on the
objective, it also gives youmore things to celebrate,
because when your goals areachieved, you should definitely
(09:23):
take time to celebrate andachieve those goals.
And then finally, as we'vetalked about many times, just
make sure they're specific andmeasurable, actionable and
relevant and time bound, so thatyour milestones are solid
things that really exist, thatyou can hit.
Of course, I'm talking aboutthe use of smart goals, and this
(09:45):
is something that we've talkedabout many times.
So we've recommitted to theproject, decided we really want
to do it, we've reassessed ourcommitment around the project,
the things that might get in theway of the project.
We've reassessed all the thingsthat might compete with the
project.
Now we've got realistic andachievable goals.
The next thing I want you to dois establish a dedicated working
(10:09):
schedule.
I think this is one of the mostpowerful things you can do.
I think there's two really goodways to do that powerful things
you can do and I think there'stwo really good ways to do that.
Cliff and I as I mentioned inepisode 263, we talked about
identifying times where you arethe most productive, looking for
those times, trying to workduring those times, trying to
understand your natural rhythms,both on a daily and also on a
(10:35):
much longer timescale over weeksand months, and I'm trying to
accomplish that with timetracking and journaling myself.
So understand when is the besttime for you to work, and for
you, the best time to work mightbe when the kids are at school,
for example.
Or perhaps you can't workduring the day because you've
got a day job and you're anearly riser.
(10:55):
You want to get an hour inevery morning before you leave
for work.
Whatever that is, identify thattime when you're the most
productive and, obviously, whenthe time is available, and try
to focus in and use that time.
The other thing I want tosuggest to you is sometimes the
best thing to do is just toblock some time.
(11:16):
So if you know you need torecord a podcast episode like
this and you need an hour to dothat, like this, then maybe you
should consider blocking time onyour calendar to do that
specific task and, like this,your calendar will come up and
tell you hey, mark, it's timefor you to record the podcast.
(11:37):
Get busy, dude Now.
Ahead of that, I had alreadydone the show notes, done the
research for the show, createdthe show outline and done all
the things.
So when that calendar time cameup to actually record the
podcast, I was able to do that.
I think that's a reallyvaluable and important thing,
this idea of mapping your tasksinto blocks of time where you
(12:01):
can actually hold yourselfaccountable.
And here's a pro tip here Treatthese appointments with yourself
like doctor's appointments.
You know how, whenever you havea doctor's appointment, you're
hesitant to miss it.
I mean, you're not going tocertainly miss it without
calling and rescheduling it, butusually you're not even going
to miss it because somehowthings like doctor's
(12:23):
appointments or airline flightsor other things that somehow in
your value system you've decidedare really important, you make
those.
You don't reschedule those.
You make it to those things.
Well, treat these appointmentswith yourself, to work on these
things with yourself the sameway.
Make an appointment and stickto that appointment, just like
(12:45):
you would a doctor's appointment.
So the fourth tip is I want torecommend that you assess the
work that you've got to do andmake sure you're leveraging the
latest technology and automation.
So, for example, once upon atime when I created a podcast
(13:05):
like this and a lot of youprobably know these podcasts are
not just audio podcasts, but Ialso have a YouTube channel
where I post this and you can goover to late night.
I amcom forward.
Slash YouTube and it will takeyou to my YouTube channel and
one of the playlists is actuallyvideo from this podcast and if
(13:26):
you go over there, you'll see mysmiling talking head and a
little bit of editing andgraphics added in to make it
interesting.
Because I want this content onYouTube.
The main reason I do that is sothat I'll have video for social
media posts, because video ofme talking is a lot more
effective as a piece of socialmedia content than video of an
(13:51):
audiogram with just pulsingsound.
People respond to video.
They respond also to thisclosed captioning that people
burn into the video, and thecombination of those two.
That's a best practice forsocial media.
In the old days I would do thatmyself.
I would edit those.
Now I have newer automatedsocial media clip extraction
(14:14):
tools that are based in AI andthose tools help me
automatically extract thatcontent.
If you're interested in thetool that I use, go to
latenightimcom forward slashopus O-P-U-S.
That's my affiliate link to theOpus Clip Tool.
I think it's fantastic.
(14:35):
It's relatively new.
They're doing a lot ofdevelopment but if you catch it
now you can get in at a reallynice price.
Again, that's latenightimcomforward slash opus to check out
the Opus Clip tool and, ofcourse, that's my affiliate link
and if you buy through thatlink I get a commission, even
though it doesn't affect yourprice.
That's the tool that I use andthat's the tool I recommend for
(14:57):
you.
Of course, all kinds of AI arecoming and a lot of people are
using AI to help outline theepisode.
A lot of times.
What I'll do is I'll describethe episode in detail to ChatGPT
and I will ask it to suggest anoutline.
Then I'll edit that and feedthat edited outline and ask it
(15:19):
for additional tips andsuggestions of things that I
might want to cover.
Ask it for additional tips andsuggestions of things that I
might want to cover, and whathappens is I don't usually use
the outline as it comes out ofchat GPT, but a lot of times
chat GPT will suggest somethingthat I just didn't think of.
There's like oh yeah, how do Iforget that?
And that's a really good thingto do.
I'll give you another pro tipon chat GPT, and this is also a
(15:43):
productivity tip.
You know the cell phone versionyou can talk to and it talks
back to do.
I'll give you another pro tipon chat GPT, and this is also a
productivity tip.
You know the cell phone versionyou can talk to and it talks
back to you.
So a lot of times when I'mdriving in a car and I want to
work out the details of anoutline or a blog post or some
video content or some otherproject that I'm working on,
like a lead magnet, I'll starttalking to chat GPT and ask it
(16:03):
what it thinks and tell it no, Idon't like that, give me some
more ideas.
And we'll go back and forthJust like I was having a
conversation with a regularperson.
You know, that's sort of thedirection we're headed.
An assistant that's like metalking to a virtual assistant
that was going to help me createthe document.
So make sure you're leveragingtechnology and automation.
(16:25):
Another great piece oftechnology that I use in my
podcast creation flow as a cooltool called descript, and
descript allows me to edit thisvideo by manipulating the text,
and that is really quite anamazing tool.
You can check that out at latenight.
I amcom forward slash descriptD-E-S-C-R-I-P-T Again, an
(16:50):
affiliate link.
I get a commission, but that isthe tool that I really use and
that's what I recommend for youas well If you're creating any
kind of video or audio contentwhere you're talking.
So those four tips it's fivereally with tip zero, made sure
you still wanted to do it.
You reassessed your othercommitments, you set realistic
(17:13):
and achievable goals.
You establish this sort ofdedicated working schedule where
maybe even you're using yourcalendar to block time.
You've leveraged technology andinformation.
And in the fifth tip, I wantyou to think about how you
rekindle your passion aroundthis topic.
(17:36):
So you know, we've alreadytalked about the first part of
that, which was tip zero, whichis to remember why you're doing
it, but what I really want youto do is to think about the good
outcomes and imagine thosehappening Like.
Put yourself in that space.
If you actually accomplish thisside hustle and it goes the way
(17:59):
you want to, I want you tospend time periodically, once a
week or maybe even every day inthe morning when you get up,
thinking about what it's goingto be like when you finally
accomplish the goal that you'retrying to go.
Make that part of your morningroutine or your weekly planning
routine.
Make it a habit to visualizethe future outcome.
(18:23):
Put yourself there and yoursubconscious mind will find ways
to get you there.
But keep that fantasticsuccessful outcome top of mind
and that will help you findsolutions to problems, help keep
you motivated and help yourestart your side hustle.
So those are my five tips foryou to restart your stalled side
(18:51):
hustle taking what we learnedin episode 263 and applying it
to restarting your side hustlehere in episode 264.
I hope that's helpful to you Inthe next episode next week.
In episode 265, we're actuallygoing to talk about in some more
(19:11):
detail this tip.
Number four leveragingtechnology and automation, and
particularly AI.
I work with AI in my day joband in some business context and
I also use AI a lot in my sidehustle, so I thought it might be
really good for us to talkabout in episode 265, how you
(19:33):
can leverage AI in your sidehustle to get better results.
I think that's really important.
Better results faster alsoreally important with less
effort.
I think a lot of peopleunderstand the less effort part,
but if you just go for lesseffort, you're going to get
lower quality.
What I want to talk about isthat amazing trifecta easier,
(19:57):
faster and better.
That's like the holy grail ofoptimizing processes easier,
faster and better all at thesame time.
I believe that's what AIenables, but only when it's used
properly, and that's what we'lltalk about in episode 265 next
(20:18):
week.
Hey, look if you've got areaction to this episode or
you've got your own tips thatyou'd like to share with me.
I would love to hear what youthink.
Maybe there's a tip six outthere that you feel strongly
about that you'd like to tell meabout.
Hit me up at feedback at latenight, I amcom.
I'd love to hear what you thinkabout these side hustle
(20:41):
restarting tips, and I'd love tohear your personal story about
a time when your side hustle wasstalled, or maybe you're
stalled now and need some helpwith that.
Hit me up at feedback at latenight I amcom, and until next
time.
I wish you all the best in yourinternet endeavors.
Ciao.
Speaker 2 (21:04):
You've been listening to the Late Night Internet
Marketing Podcast.
Be sure to visit.
Speaker 1 (21:09):
LNIMpodcastcom today to leave feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (21:18):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (21:35):
Hey, that was fun.
I'm excited to be back on themic more regularly.
I'm really enjoying deliveringthis content to you.
I hope that you're enjoying thecontent as well, and I hope
this content is helping you.
I'm also super excited to bewatching a lot of baseball right
now.
My son, as you know, goes tothe largest high school in the
(21:58):
state of Texas.
He's on the varsity baseballteam.
He's not the star player, butwe love being there all the same
.
It's a really fantasticexperience.
My younger daughter is playingvolleyball.
She's on a team full of friendsthat she absolutely loves and
she's having fun as well.
And if you're not a youth sportsfamily, I want to encourage you
(22:23):
to think about finding a youthsport for your kid to play.
I think there are so manyamazing, valuable life lessons
about determination andcamaraderie and respect for
individuals and yourself andyour teammates, and winning and
(22:43):
not quitting, and how to wingracefully.
There's just a plethora there'sa big word starting with P a
plethora of things that you canlearn, that children can learn
from youth sports, and, in fact,parents can learn too, if they
just pay attention.
Most youth sports parents are alittle bit crazy.
I'm not one of them, but you,you know, man, they're crazy,
(23:05):
but their kids are awesome andso definitely recommend If you
don't have youth sports in yourlife and you've got some kids,
that's a strong recommendationfrom me that you consider that
Until next week, ciao.
Speaker 2 (23:17):
Late Night Internet Marketing.
Episode two six four.
Speaker 2 (00:04):
Late night.
Internet marketing.
Speaker 1 (00:09):
This week on the Late Night Internet Marketing
Podcast, we're gonna talk aboutthe coaching breakthroughs we
had in episode two, six, three,and we're going to apply it to
extract five tips for restartingyour stalled side hustle in
2024.
All this and more on the latenight internet marketing podcast
(00:30):
.
Speaker 2 (00:35):
The late night internet marketing podcast with
somebody else.
But you want a business to runyourself.
You wanna know how to start andwhere to begin.
Can you get out your comfortzone, my friend?
Yes, you can do it right whenit's late at night.
(01:00):
At the end of the day, yourdreams burning inside.
So keep it up and you will find, at the end of the day, your
dreams burn in your sights.
Keep it up and you will findthat you're building your
business one night at a time.
Speaker 1 (01:14):
And now broadcasting late at night from a little
studio in the big state of Texas, your host, mark Mason.
Hey, hey, hey, hey, how iseveryone doing?
I am your host, mark mason,coming to you from the little
studio in dallas, texas, withtips about finally restarting
(01:37):
that stalled side hustle ofyours.
You know I have a lot ofexperience with this particular
topic because I've been sidehustling since 2007.
And sometimes, no matter howexcited you are, no matter how
good you think your plans are,no matter what your intentions
(02:02):
are, your side hustle stalls.
And I've seen this over andover, especially when coaching.
And the most common thing thathappens, and the thing that
makes me so sad, is when peoplestall for whatever reason and
they quit before the magichappens.
(02:23):
You know, the only way you cantruly fail at building a
business on the side, creating aside hustle, working through
that side project, is if youquit before you get it figured
out, and a lot of times thatquitting takes the form of a
stall that never gets recovered.
(02:44):
So in this episode I want to gothrough my five best tips for
restarting your side hustle.
And this is super relevantbecause if you listened to
episode 263, you know that Ijust worked through a bunch of
new learning and issues of myown in a coaching session that I
(03:07):
shared the highlights from inthat episode.
So now we can take what welearned in episode 263 and we
can apply it to restarting astalled side hustle.
So here we go Now.
The first tip that I have foryou and I think this is one that
is so often overlooked isactually I'm going to call it
(03:30):
tip zero.
It's such a fundamental sidehustle restarting tip that it's
going to be numbered zero.
It's like before all the othertips.
That's how important it is, andit's simply this Make sure you
still want to do it, make sureyou're really committed to
(03:54):
achieving the outcome thatyou've imagined, and the best
way for you to do that is toreconnect with the reason that
you're doing the side hustle.
To begin with.
What is it that motivated youto start the side hustle in the
first place?
Maybe you've got an outcomethat you're trying to get to
(04:16):
because doing the thing makesyou feel great.
Maybe it's because you've gotincome goals that will enable
you to do something in your lifethat's important to you.
Whatever it is, make sure thatyou go back and spend some time
committing to why you're doingthe thing in the first place and
write that down to.
(04:40):
Based on the learning that wediscussed in two, 63 was the
developing the new practice, orredeveloping the practice of
journaling.
And so you should write down inthe form of a journal or on a
piece of paper, on a sticky notethat you stick to your monitor,
exactly why it is you're doingwhat you're doing.
(05:01):
That will help you get throughwhen you would rather be
watching old reruns of Seinfeld.
Okay, so that's tip zero.
Make sure you still really wantto do it and make sure you
remember why it is that youreally want to do it.
Tip number one is to reassessyour commitments.
You know, back in episode 263,we talked about a value system
(05:25):
and that we all have valuesystems that cause us to
prioritize commitments in acertain way.
But just because you have acommitment doesn't mean that
that's a commitment that youshould have.
Maybe it's something you shouldstop doing.
Maybe you have commitments topeople that you want to
renegotiate or reassess in theface of the thing that you're
(05:49):
trying to get done.
Maybe it means you need to gothrough a season where you no
longer do something that you hadcommitted to do.
Maybe you committed to mowingthe yard every week this summer
and maybe this is the seasonwhere you need to hire someone
to do your lawn care, to free uptime for you to actually work
(06:10):
on your side hustle.
Maybe, if you've been going forthat promotion at work and
you've over committed at workduring your day job, trying to
get things done so you can beconsidered for a promotion,
maybe this is not the right timeto restart your side hustle.
Or maybe you need to set somebetter boundaries at work I like
(06:32):
that answer better so that youmake sure that you have time for
your side hustle and thesethings go on and on and on.
Maybe you're committed towatching Drive to Survive, the
Formula One series on Netflix.
Maybe you need to reassess thatcommitment.
Maybe I'm talking to myselfhere.
(06:53):
Whatever it is, you need tomake sure that you understand
what you're committed to andjust rethink whether or not that
commitment that maybe you madethree, four, five years ago is
still the right commitment foryou, giving your values and the
things that you're wanting toget done.
And then the other thing I wantyou to do is, once you
(07:13):
understand what your commitmentsare and what commitments you
have left.
I want you to make sure youunderstand the relative priority
of those.
For example, just becausesomething is first, it doesn't
mean it has to be first each andevery time, all the time.
It just means it needs to endup first in the end.
So maybe there's room for yourside hustle to be first on
(07:35):
Fridays.
That's the thing you're goingto get done for sure on Fridays,
no matter what else happens.
Those kinds of choices can bemade and you can still have
integrity with your prioritiesaveraged out over time.
So that's the first tip Makesure you're aware of, you
reassess your commitments andyou ditch things that no longer
(07:57):
are important to you.
Second tip this is superimportant.
Another thing that came out ofmy coaching session with Cliff
that I described in episode 263is make sure that the goals that
you're setting are realisticand achievable.
And here's why If your goalsare too massive, you will lose
(08:18):
faith that you can achieve them.
So make sure they're realistic,make sure it's something that
you can actually achieve.
It doesn't need to mean thatthey're easy or that you're
taking it easy on yourselfsomehow by setting goals that
anyone could achieve.
I just mean avoid setting goalsthat you can't accomplish,
(08:39):
because that's just going toresult in a massive amount of
demotivation.
We want to avoid that.
The other thing that I recommendis we've talked about this many
times on the podcast Instead ofsetting big goals that are far
away, set smaller goals that arenear, where you can focus on
achieving them.
(08:59):
You understand what's necessaryto win in those small
situations weekly targets ratherthan large, overwhelming annual
targets, or 12 week yearsinstead of complete years,
because that not only allows youto stay focused on the
objective, it also gives youmore things to celebrate,
because when your goals areachieved, you should definitely
(09:23):
take time to celebrate andachieve those goals.
And then finally, as we'vetalked about many times, just
make sure they're specific andmeasurable, actionable and
relevant and time bound, so thatyour milestones are solid
things that really exist, thatyou can hit.
Of course, I'm talking aboutthe use of smart goals, and this
(09:45):
is something that we've talkedabout many times.
So we've recommitted to theproject, decided we really want
to do it, we've reassessed ourcommitment around the project,
the things that might get in theway of the project.
We've reassessed all the thingsthat might compete with the
project.
Now we've got realistic andachievable goals.
The next thing I want you to dois establish a dedicated working
(10:09):
schedule.
I think this is one of the mostpowerful things you can do.
I think there's two really goodways to do that powerful things
you can do and I think there'stwo really good ways to do that.
Cliff and I as I mentioned inepisode 263, we talked about
identifying times where you arethe most productive, looking for
those times, trying to workduring those times, trying to
understand your natural rhythms,both on a daily and also on a
(10:35):
much longer timescale over weeksand months, and I'm trying to
accomplish that with timetracking and journaling myself.
So understand when is the besttime for you to work, and for
you, the best time to work mightbe when the kids are at school,
for example.
Or perhaps you can't workduring the day because you've
got a day job and you're anearly riser.
(10:55):
You want to get an hour inevery morning before you leave
for work.
Whatever that is, identify thattime when you're the most
productive and, obviously, whenthe time is available, and try
to focus in and use that time.
The other thing I want tosuggest to you is sometimes the
best thing to do is just toblock some time.
(11:16):
So if you know you need torecord a podcast episode like
this and you need an hour to dothat, like this, then maybe you
should consider blocking time onyour calendar to do that
specific task and, like this,your calendar will come up and
tell you hey, mark, it's timefor you to record the podcast.
(11:37):
Get busy, dude Now.
Ahead of that, I had alreadydone the show notes, done the
research for the show, createdthe show outline and done all
the things.
So when that calendar time cameup to actually record the
podcast, I was able to do that.
I think that's a reallyvaluable and important thing,
this idea of mapping your tasksinto blocks of time where you
(12:01):
can actually hold yourselfaccountable.
And here's a pro tip here Treatthese appointments with yourself
like doctor's appointments.
You know how, whenever you havea doctor's appointment, you're
hesitant to miss it.
I mean, you're not going tocertainly miss it without
calling and rescheduling it, butusually you're not even going
to miss it because somehowthings like doctor's
(12:23):
appointments or airline flightsor other things that somehow in
your value system you've decidedare really important, you make
those.
You don't reschedule those.
You make it to those things.
Well, treat these appointmentswith yourself, to work on these
things with yourself the sameway.
Make an appointment and stickto that appointment, just like
(12:45):
you would a doctor's appointment.
So the fourth tip is I want torecommend that you assess the
work that you've got to do andmake sure you're leveraging the
latest technology and automation.
So, for example, once upon atime when I created a podcast
(13:05):
like this and a lot of youprobably know these podcasts are
not just audio podcasts, but Ialso have a YouTube channel
where I post this and you can goover to late night.
I amcom forward.
Slash YouTube and it will takeyou to my YouTube channel and
one of the playlists is actuallyvideo from this podcast and if
(13:26):
you go over there, you'll see mysmiling talking head and a
little bit of editing andgraphics added in to make it
interesting.
Because I want this content onYouTube.
The main reason I do that is sothat I'll have video for social
media posts, because video ofme talking is a lot more
effective as a piece of socialmedia content than video of an
(13:51):
audiogram with just pulsingsound.
People respond to video.
They respond also to thisclosed captioning that people
burn into the video, and thecombination of those two.
That's a best practice forsocial media.
In the old days I would do thatmyself.
I would edit those.
Now I have newer automatedsocial media clip extraction
(14:14):
tools that are based in AI andthose tools help me
automatically extract thatcontent.
If you're interested in thetool that I use, go to
latenightimcom forward slashopus O-P-U-S.
That's my affiliate link to theOpus Clip Tool.
I think it's fantastic.
(14:35):
It's relatively new.
They're doing a lot ofdevelopment but if you catch it
now you can get in at a reallynice price.
Again, that's latenightimcomforward slash opus to check out
the Opus Clip tool and, ofcourse, that's my affiliate link
and if you buy through thatlink I get a commission, even
though it doesn't affect yourprice.
That's the tool that I use andthat's the tool I recommend for
(14:57):
you.
Of course, all kinds of AI arecoming and a lot of people are
using AI to help outline theepisode.
A lot of times.
What I'll do is I'll describethe episode in detail to ChatGPT
and I will ask it to suggest anoutline.
Then I'll edit that and feedthat edited outline and ask it
(15:19):
for additional tips andsuggestions of things that I
might want to cover.
Ask it for additional tips andsuggestions of things that I
might want to cover, and whathappens is I don't usually use
the outline as it comes out ofchat GPT, but a lot of times
chat GPT will suggest somethingthat I just didn't think of.
There's like oh yeah, how do Iforget that?
And that's a really good thingto do.
I'll give you another pro tipon chat GPT, and this is also a
(15:43):
productivity tip.
You know the cell phone versionyou can talk to and it talks
back to do.
I'll give you another pro tipon chat GPT, and this is also a
productivity tip.
You know the cell phone versionyou can talk to and it talks
back to you.
So a lot of times when I'mdriving in a car and I want to
work out the details of anoutline or a blog post or some
video content or some otherproject that I'm working on,
like a lead magnet, I'll starttalking to chat GPT and ask it
(16:03):
what it thinks and tell it no, Idon't like that, give me some
more ideas.
And we'll go back and forthJust like I was having a
conversation with a regularperson.
You know, that's sort of thedirection we're headed.
An assistant that's like metalking to a virtual assistant
that was going to help me createthe document.
So make sure you're leveragingtechnology and automation.
(16:25):
Another great piece oftechnology that I use in my
podcast creation flow as a cooltool called descript, and
descript allows me to edit thisvideo by manipulating the text,
and that is really quite anamazing tool.
You can check that out at latenight.
I amcom forward slash descriptD-E-S-C-R-I-P-T Again, an
(16:50):
affiliate link.
I get a commission, but that isthe tool that I really use and
that's what I recommend for youas well If you're creating any
kind of video or audio contentwhere you're talking.
So those four tips it's fivereally with tip zero, made sure
you still wanted to do it.
You reassessed your othercommitments, you set realistic
(17:13):
and achievable goals.
You establish this sort ofdedicated working schedule where
maybe even you're using yourcalendar to block time.
You've leveraged technology andinformation.
And in the fifth tip, I wantyou to think about how you
rekindle your passion aroundthis topic.
(17:36):
So you know, we've alreadytalked about the first part of
that, which was tip zero, whichis to remember why you're doing
it, but what I really want youto do is to think about the good
outcomes and imagine thosehappening Like.
Put yourself in that space.
If you actually accomplish thisside hustle and it goes the way
(17:59):
you want to, I want you tospend time periodically, once a
week or maybe even every day inthe morning when you get up,
thinking about what it's goingto be like when you finally
accomplish the goal that you'retrying to go.
Make that part of your morningroutine or your weekly planning
routine.
Make it a habit to visualizethe future outcome.
(18:23):
Put yourself there and yoursubconscious mind will find ways
to get you there.
But keep that fantasticsuccessful outcome top of mind
and that will help you findsolutions to problems, help keep
you motivated and help yourestart your side hustle.
So those are my five tips foryou to restart your stalled side
(18:51):
hustle taking what we learnedin episode 263 and applying it
to restarting your side hustlehere in episode 264.
I hope that's helpful to you Inthe next episode next week.
In episode 265, we're actuallygoing to talk about in some more
(19:11):
detail this tip.
Number four leveragingtechnology and automation, and
particularly AI.
I work with AI in my day joband in some business context and
I also use AI a lot in my sidehustle, so I thought it might be
really good for us to talkabout in episode 265, how you
(19:33):
can leverage AI in your sidehustle to get better results.
I think that's really important.
Better results faster alsoreally important with less
effort.
I think a lot of peopleunderstand the less effort part,
but if you just go for lesseffort, you're going to get
lower quality.
What I want to talk about isthat amazing trifecta easier,
(19:57):
faster and better.
That's like the holy grail ofoptimizing processes easier,
faster and better all at thesame time.
I believe that's what AIenables, but only when it's used
properly, and that's what we'lltalk about in episode 265 next
(20:18):
week.
Hey, look if you've got areaction to this episode or
you've got your own tips thatyou'd like to share with me.
I would love to hear what youthink.
Maybe there's a tip six outthere that you feel strongly
about that you'd like to tell meabout.
Hit me up at feedback at latenight, I amcom.
I'd love to hear what you thinkabout these side hustle
(20:41):
restarting tips, and I'd love tohear your personal story about
a time when your side hustle wasstalled, or maybe you're
stalled now and need some helpwith that.
Hit me up at feedback at latenight I amcom, and until next
time.
I wish you all the best in yourinternet endeavors.
Ciao.
Speaker 2 (21:04):
You've been listening to the Late Night Internet
Marketing Podcast.
Be sure to visit.
Speaker 1 (21:09):
LNIMpodcastcom today to leave feedback for Mark.
Download special bonus content,access the show notes and more.
Speaker 2 (21:18):
See you there.
Until then, go and make somegreat progress on your internet
business one night at a time.
Speaker 1 (21:35):
Hey, that was fun.
I'm excited to be back on themic more regularly.
I'm really enjoying deliveringthis content to you.
I hope that you're enjoying thecontent as well, and I hope
this content is helping you.
I'm also super excited to bewatching a lot of baseball right
now.
My son, as you know, goes tothe largest high school in the
(21:58):
state of Texas.
He's on the varsity baseballteam.
He's not the star player, butwe love being there all the same
.
It's a really fantasticexperience.
My younger daughter is playingvolleyball.
She's on a team full of friendsthat she absolutely loves and
she's having fun as well.
And if you're not a youth sportsfamily, I want to encourage you
(22:23):
to think about finding a youthsport for your kid to play.
I think there are so manyamazing, valuable life lessons
about determination andcamaraderie and respect for
individuals and yourself andyour teammates, and winning and
(22:43):
not quitting, and how to wingracefully.
There's just a plethora there'sa big word starting with P a
plethora of things that you canlearn, that children can learn
from youth sports, and, in fact,parents can learn too, if they
just pay attention.
Most youth sports parents are alittle bit crazy.
I'm not one of them, but you,you know, man, they're crazy,
(23:05):
but their kids are awesome andso definitely recommend If you
don't have youth sports in yourlife and you've got some kids,
that's a strong recommendationfrom me that you consider that
Until next week, ciao.
Speaker 2 (23:17):
Late Night Internet Marketing.
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