Leadership Beyond Borders
Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.
Episodes
August 16, 2022 • 52 min
In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals.
In addition, Google informed businesses that these vitals would soon be ranking signals worldwide. In other words, if a business did not get this right, their ranking would be affected.
Finally, in August 2021, Google fully rolled out Core Web Vitals as a Google ranking factor.
So we are now...
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August 9, 2022 • 55 min
Consumer Behaviors have drastically changed in the last 24 months.
We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we do not always see the changes in consumer behaviours online.
We all know how our own search behaviours have changed, but unless you own a business with an e-commerce shop, you may not know how your customer...
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August 2, 2022 • 51 min
Germany's “Umwelt Bundesamt” talks about the new “Green Economy. “They claim the present economic system is destroying our natural resources with the result of eroding the prosperity of future generations.
They say that “Business as usual” in industrialised countries’ are resource-intensive, and with emerging countries following suit, it is not a feasible course for the future, which is why transforming into a Green Economy is...
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July 26, 2022 • 48 min
A company’s greatest asset is its people. It does not matter how innovative your product or services are; the people who stand behind the products and services interact with the customer and continue to innovate to move a company forward.
In March 2020, as companies struggled to move their workforces remotely, employers also faced “The Big Quit”. As a result, many companies struggled to retain employees, but those companies that f...
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July 19, 2022 • 56 min
On February 22, 2022, the world shifted when Russia invaded Ukraine. Now five months later, we still witness devastation in Ukraine and the attack on democracy. We are seeing criminal acts as Russia uses war tactics that target civilians in the hope that the solidarity and will of the Ukrainian people will be broken. We are also feeling the wars impact the world economy.
So when and how will this end? No one has a crystal ball, bu...
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July 12, 2022 • 52 min
Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends like stricter personal data restrictions while new technologies are emerging, and AI is becoming more prevalent when it comes to targeting audiences.
This makes digital marketing trends hard to keep up for SMB...
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July 5, 2022 • 53 min
Today we are facing the “Big Resignation”. All over the world, companies are struggling to find personnel, and no one can answer why this is happening. Possible reasons are wage stagnation amid the rising cost of living, long-lasting job dissatisfaction, safety concerns around COVID-19, and the desire to work for companies with better remote-working policies and new work-life balance values stemming from the pandemic. Some economis...
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June 28, 2022 • 55 min
Consumer Behaviors have drastically changed in the last 24 months.
We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we do not always see the changes in consumer behaviours online.
We all know how our own search behaviours have changed, but unless you own a business with an e-commerce shop, you may not know how your customer...
Share
Mark as Played
June 21, 2022 • 52 min
We live in a world where change and transformation are the new normal, but sometimes we make decisions and go about change as we have always done.
Today have more data and information available than we have ever had in the past, but we do not always use it when making decisions or initiating change. When it comes to transformation, many companies and organizations tend to look outward rather than inward when inward is where they s...
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June 14, 2022 • 53 min
When executives speak about diversity, you often hear them say, yes we are good at meeting our targets around diversity. But diversity is not about numbers; it is about fostering a culture of innovation from a mix of people with different experiences, perspectives, and backgrounds where they can contribute to achieving a common goal. It's about DEI, which is more than just diversity it’s about equity and inclusion.
It is prove...
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June 7, 2022 • 57 min
On 21 of February, started aggression that all of us thought may happen but never really believed would happen. Russia attacked Ukraine, an independent democratic country. In the week following, the world changed, and so did the lives of millions of people. In this episode, we talk with a family that fled Ukraine the first weeks after the attack. They talk about the long, trying 1800-kilometer journey to get to Europe and the chall...
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May 31, 2022 • 54 min
Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means the average salesperson can no longer fly by the seat of their pants when conducting a sales call. Today, the salesperson needs a lot of knowledge and a whole new set of skills.
In this episode, we talk to a cus...
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May 24, 2022 • 50 min
Cultural forces are always at play in today’s Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national alliances and diverse teams. Without und...
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May 17, 2022 • 53 min
According to a poll by Manta, the majority of small business owners agree that online marketplaces have positively impacted their sales.
Nearly 70% of small business owners stated that marketplaces like Amazon and eBay have helped them increase sales, although about 30% believe they have had a negative impact.
In addition, most small businesses (81%) believe that online sales are critical to their company's success, but most ...
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May 10, 2022 • 53 min
When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked website...
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May 3, 2022 • 51 min
It is the fifth anniversary of GDPR, which went into effect and 2018. Since its passage, there have been significant efforts at compliance,
At the same time, unfortunately, consumers still felt nudged or bullied by big tech companies into agreeing to business under the old rules, posing the question is the spirit behind the legislation on a level playing field.
Then came the pandemic, and in March 2020, the world changed. Virtuall...
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April 26, 2022 • 51 min
Having honesty and integrity in the workplace is one of the essential qualities of outstanding leadership in business; we all know that but do we all know what that means. Like most things, we probably all have different understandings of what it means.
Some may say it is not cheating; it is telling the truth or doing the right thing just because it is correct. There will be different interpretations because honesty and integrity...
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April 19, 2022 • 52 min
Broadcasting is challenging and competitive, but it can be gratifying and fulfilling. It has also changed drastically over the last 25 years. Technology has made media more accessible and widened coverage, regardless if it is sports or news. The people have also changed. Today broadcasting is accessible to almost everyone. From podcasters to influencers to reality TV, media is not what it was years ago.
In this episode, we speak wi...
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April 12, 2022 • 53 min
Can you combine a good employee experience with endpoint security?
In 2020 most of us were forced into a virtual working environment. Unfortunately, companies and employees were not really aligned on how this would work because it happened so quickly. Cyber-attacks increased 500% as employees used personal devices, security policies did not cover remote work, and leadership did not know how to manage the transition of old employees...
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April 5, 2022 • 52 min
In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals.
In addition, Google informed businesses that these vitals would soon be ranking signals worldwide. In other words, if a business did not get this right, their ranking would be affected.
Finally, in August 2021, Google fully rolled out Core Web Vitals as a Google ranking factor.
So we are now...
Share
Mark as Played
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