AI & The Impact on Search

Search is undergoing one of the biggest shifts since Google first came onto the scene. From TikTok shaping how Gen Z finds information, to AI engines like ChatGPT and Gemini redefining what it means to "search," the landscape is moving fast.

Organic traffic is shrinking, paid search is evolving, and new monetization models are still uncertain. In this conversation, we'll explore what these changes mean for brands, publishers, and businesses — and look ahead to what leaders should be doing today to prepare for the search environment of tomorrow.

About the guest

Sandy Lohr, former CEO of MatchCraft (a Vendasta-acquired brand), is passionate about strengthening the local business ecosystem. As Vendasta's Chief Operating Officer, she helps shape long-term strategy, transforming to an AI led company, aligning culture, organizational design, and company metrics with growth objectives.

 A media executive, thought leader, and tech enthusiast, Sandy enjoys family time and long walks and boating in the Florida sunshine. She has been involved on non-profit boards such as educational organizations,  performing arts center, Rotary, Make-A-Wish, and SIINDA.  She was a founding member of the LA chapter of Chief as well as the Big5Digital in South Africa.

 Vendasta is an AI acquisition and engagement software company helping businesses get more customers—and keep them. Its platform unifies marketing, sales, and operations, streamlining the customer journey.

 With proprietary SMB data, automation, and AI employees, Vendasta empowers agencies, franchisors, and MSPs to scale, optimize, and grow. A global company headquartered in Saskatoon, Canada with offices in Boca Raton, Florida and Chennai, India, Vendasta employs 700+ people serving partners and SMBs worldwide.

 

Guest social media

-Website: https://www.vendasta.com 

Facebook: https://www.facebook.com/vendasta 

- Instagram: https://www.instagram.com/vendasta/ 

- LinkedIn: https://www.linkedin.com/company/vendasta/

https://www.linkedin.com/in/sandylohr/ 

- Twitter: https://twitter.com/vendasta 

- YouTube: https://www.youtube.com/user/Vendasta?feature=results_main

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

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