In this engaging episode as we speak with Michael Walrath, the esteemed CEO of Yext, to delve into the transformative role of AI in shaping the search landscape. Together, we unravel the implications of AI-driven search experiences for businesses and how they can adapt their marketing strategies to thrive in a post-Google world. With Michael's expert insights, we unravel the nuances of enhancing brand visibility through structured data and explore practical ways for businesses to future-proof their search strategies in an era dominated by AI. We demystify the misconceptions surrounding AI and search, as we embark on a journey to uncover the immense possibilities that lie ahead in the realm of AI-powered search.
About the Guest
Michael Walrath is CEO and Chair of the Board at Yext, serving on its board since 2009 and as Chair since 2011.
He co-founded WGI Group, LLC, investing in early and expansion-stage startups in enterprise software, consumer internet, and digital media. Previously, he co-founded and chaired Moat Inc., acquired by Oracle in 2017. In 2003, he founded Right Media, the first open exchange for digital advertising, serving as Chairman and CEO until its acquisition by Yahoo! in 2007, where he led global advertising marketplaces.
Mr. Walrath holds a B.A. in English from the University of Richmond.
Yext is the leading digital presence platform for multi-location brands, ensuring accurate, trustworthy customer interactions across search, AI, reviews, and social media. By centralizing their digital presence, brands create consistent, engaging experiences, turning their online footprint into a competitive advantage.
Guest social media
- Website: www.yext.com
- LinkedIn: linkedin.com/in/michael-walrath-b63166
Host social media
- https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1
- https://www.facebook.com/followsiinda/
- https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true
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