We sit down with Art Johnson, CEO, Infinity Systems Inc. Art was also a Sales Leader and Head of Sales organizations at both Medtronic and IBM.
Art talks about code-switching in juxtaposition to mirroring in the sales process and authenticity. If people buy from people they like, then who should you be?
Art gives vivid examples. Like when doing this one thing, it's as bad as trying to start a car that's already running. And we know what that sounds like...
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