Leading Through Change with Melissa Agnes
Through her lens of crisis readiness, advising some of today's leading organizations faced with the greatest risks, Melissa is passionate in her mission to help today's organizations build brand invincibility. The Invincible Brand Podcast is another way in which she works to achieve this mission. Subscribe to this podcast and join Melissa as she unravels the complexities that this modern-day, hyper-connected world presents to your organization and provides tactical business strategies for implementing a culture where negative events don't strike your business and, if they do, your team is prepared to respond in a way that increases stakeholder trust and goodwill in your organization—making your brand invincible.
Episodes
In this transformative episode, Melissa challenges one of leadership's most fundamental assumptions: that we should think our way through decisions.
But what if our overreliance on logic is precisely why leaders feel paralyzed during times of uncertainty and change?
Through the lens of the 2020 pandemic response, she illustrates how even the most...
In times of crisis and change, the most powerful person in the room isn't the loudest or the most authoritative—it's the calmest. But what creates this calm, and how does it transform chaos into clarity?
In this episode, Melissa explains the science and practice of heart-brain coherence—a leadership superpower that few have been taught. She reveals how your emotional state d...
Welcome to the very first episode of Leading
Connection is at the heart of any good crisis communication strategy.
However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off.
While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in m...
Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry.
How you make your customers feel…
is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resil...
In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention, in a way that prioritizes the things that matter most to your business, your team, your stakeholders, and your career.
You can also listen to this episode on iTunes, Spotify, Stitcher, and YouTube.
About thi...
Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness.
This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness, such as:
“What is crisis management and what does it mean to be a crisis management professional?”
“What are some of the most common mistakes organizations make in the midst of crises and is...
Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from. Alectra is one such organization.
With a 1,250 m2 (or 2,000 km2) service territory delivering power to approximately one million customers in Ontario, Canada, Alectra deals with issues and crises on a regu...
Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve so many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and much more.
About this episode
Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique ...
Dr. Nick Morgan, author of Can You Hear Me?(amongst other great books) and founder of Public Words, joins the Invincible Brand Podcast to discuss the impacts that the virtual world have on internal teams and the conscious efforts and actions that leaders can take to mitigate the risks that these impacts present on company morale, team-building, and ultimately the organization’s culture and reputation.
About this episode
Vi...
Each month, Melissa answers your crisis ready questions.
This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:
“Is crisis management different from industry to industry?”
“What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholder...
Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring.
About this episode
The airline industry is tough. The risks are exponential; profit margins are difficult to maintain; the general public is critical, emotiona...
Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis ready needs.
About this episode
If you follow my work, then it’s quite possible that you know of a grievance that...
Jackie Ford, partner at the law firm Vorys, Sater, Seymour and Pease, joins the Invincible Brand Podcast to discuss proactive legal strategies in your crisis readiness and the practice of compassionate compliance.
About this episode
In my experience, one of the biggest challenges organizations face is forming a crisis ready alliance with their legal department where everyone is on the same page, understands each other’s di...
A culture of compassion requires consciousness. How compassionately conscious is your brand?
Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ulti...
This month’s question:
“I have been a digital journalist, reporter and TV producer for the last 10 years. I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.”
The answer explores:
- Your r...
William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. coli crisis in 2015, and the mindset and strategies they implemented to manage the many dynamics of this incident and the reputational impact it threatened to leave on the brand.
About this episode
Chipotle is a brand that has worked hard and done a...
Mike Ganino, company culture expert and author of Company Culture For Dummies, joins The Invincible Brand Podcast to discuss how you can assess and implement a strong culture that will lend to your brand’s invincibility.
Whether your organization is a start-up or has been around for decades, no matter its size, type, or industry, Mike provides insights, strategies, and clear tactics that will help you strengthen your organization’s...
In April 2018, shortly after the shooting that took place at YouTube’s headquarters by 38-year-old Nasim Najafi Aghdam in San Bruno, California, the media learned from Aghdam’s father that she had been confronted by Mountain View Police Department officers prior to the shooting taking place.
Before MVPD had time to make this connection themselves and gather the necessary information, news of this fact quickly went viral with the me...
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