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Studies and books:
Jecker, J., & Landy, D. (1969). Liking a person as a function of doing him a favour. Human relations, 22(4), 371-378.
Burck, E. (2016). New psychology of influence: exploring manipulation. BoD Books on Demand.
Burck, E. (2019). The manipulated brain: psychology of unconscious influence. BoD Books on Demand.
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