The Power of Authenticity in Business with Hunky Tops

In this engaging conversation, Joe Federico interviews Christian, the queer Latin business owner behind Hunky Tops, a t-shirt line that aims to fill a gap in queer apparel. Christian shares his journey from being a computing engineer to launching his own brand, emphasizing the importance of community and authenticity in marketing. After facing challenges with paid social media advertising, he decides to pivot towards organic marketing strategies that leverage community support and user-generated content. The discussion highlights the significance of being genuine in branding and the potential for future collaborations within the queer community. In this conversation, Christian discusses his journey in T-shirt design, the importance of expressing identity through fashion, and the role of user-generated content in building community. He shares insights on navigating his identity as a queer Latin man and the challenges of representing diverse experiences. The discussion also touches on the use of AI in business, emphasizing the balance between technology and human connection.

www.hunkytops.com @hunkytopsapparel

Welcome to Pride and Promotion a marketing podcast specifically tailored for the LGBTQ Community. Where you are a business owner, community organizer, volunteer, or just like to help get the word out about people, places and things in our LGBTQ space, this podcast will help you learn tactics or meet people that are getting it done.

Host Joe Federico has been doing marketing and specifically social media marketing for over 10 years after his previous life working in journalism and print media. His company J. Federico Marketing helps clients learn the art of using social media to their advantage as well offering services to automate the process for you. Be sure to check out the website at www.jfedericomarketing.com and tune in every week to the Pride and Promotion Podcast.

Thank you for listening to Left of Str8 Podcasts, Produced by Scott Fullerton. Since 2015, Left of Str8 Podcasts was created for the LGBTQ Community and our Straight Allies. Subscribe on your favorite distributor so you never miss an episode. You can also click the bell icon to be notified when new episodes are available. The video podcasts are on YouTube and Spotify, and the audio podcast is available at all major distributors including: iTunes, iHeart Radio, GoodPods, Amazon Music, Audible, and more. If you like us, please give our episodes a 5 star rating so more people will find them in the Algorithm.