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July 7, 2025 39 mins

On this episode of "Let's Be Blunt with Montel", we explore the intersection of cannabis, cancer care, and patient empowerment with two incredible guests.

 Jim Gerencser, Co-Founder of Cancer Playbook, shares how his son Eric's cancer diagnosis led him to redefine patient care through the mantra "Patient-Reported Outcomes + Research = Playbooks." Jim reveals how alternative therapies like cannabis brought meaningful improvements to Eric's quality of life, igniting a mission to turn lived experiences into actionable guidance for others. 

Joining Jim is Jamie Bennett, Co-Founder of Cancer Playbook and a healthcare disrupter whose deeply personal experiences as a 20-year endometriosis patient and the loss of loved ones to cancer have fueled her commitment to whole-person, patient-led care. 

Jamie discusses how Cancer Playbook supports patients by merging real-world outcomes with cutting-edge research to create personalized tools for navigating cancer. 

Montel dives into the groundbreaking impact of Cancer Playbook, the global success of the E.R.I.C. (Early Recognition Is Critical) program, and the role of cannabis in reshaping cancer care. 

Tune in to learn how this revolutionary model is empowering patients, caregivers, and families with hope, practical tools, and research-backed solutions. 

Want to know more? 

Visit CancerPlaybook.org and start building your personalized playbook today!

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