What does it take to build a legacy in the evolving cannabis industry?
On this episode of Let's Be Blunt with Montel, we welcome Jason Holck, founder of Dark Horse Genetics and the mastermind behind the legendary Bruce Banner strain, dubbed "the strongest weed strain on Earth" by High Times in 2013.
From humble beginnings as a basement breeder during the prohibition era to revolutionizing cannabis genetics on a global scale, Jason shares how he turned his passion into a thriving business.
He dives into the groundbreaking process of creating iconic strains like Bruce Banner, Savage Hulk, and Face Melt OG, and discusses the challenges and triumphs of navigating the fast-changing cannabis industry.
You'll get a behind-the-scenes look at the science of cannabis breeding, insights on building a trusted brand in a competitive market, and expert advice for anyone looking to break into or better understand the world of cannabis.
Don’t miss this inspiring conversation with a true cannabis pioneer. Tune in now, and keep things blunt!
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