Let's Talk Marketing w/NDUB

Nathan interviews Mark Tishenko, founder of edgefi, discussing the critical intersection of cybersecurity and AI. Mark emphasizes the need for proactive measures against internal and external threats and the role of AI in shaping the future of cybersecurity. Cybersecurity is essential for protecting businesses from various threats, including phishing attacks, because most cybersecurity threats originate from within organizations, o...

Nathan brings Mac Prichard back to discuss the evolving landscape of workplace culture, particularly in the context of remote work and AI. Mac emphasizes the need for clear communication of mission and values during recruitment and the significance of investing in management training to foster a healthy team culture. The conversation also touches on the challenges faced by startups in building teams and the impact of AI on job role...

Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversat...

Nathan has Réland Logan back on they were all over the place discussing various topics ranging from community issues in Portland to marketing strategies. They delve into the impact of Prosper Portland on small businesses and the importance of understanding marketing tactics versus strategy. The conversation highlights the challenges of outreach and the frustrations of unsolicited sales pitches, culminating in a call for more meanin...

Nathan invites Gene Slade to discuss the importance of effective sales strategies and the mindset needed to succeed in business. Gene shares his journey from working in the trades to becoming a successful sales trainer, emphasizing the significance of understanding customer needs and selling solutions rather than products. The conversation delves into the psychology of selling, the importance of communication, and the value of ment...

Nathan invites Chris Magaña, a private wealth manager, to chat about the complexities of money. Chris wears many hats as a father (his favorite), husband, son, uncle, lawyer, investor, professor, author, financial management guru, and community leader, and many, many more, which is why Nathan wanted him on the show.

Chris shares the impact of AI on the financial industry to using artificial intelligence on a daily basis, the state ...

In this episode of Let's Talk Marketing with NDUB, Luke Wagener sits down with Armando Franca, a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to the launch of of his own organization and business which is focused on coaching young at...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambitions. The conversation dives deep into the value of business plans, the real-life chal...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced ...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”.

Rae and Nathan cover the key difference between AI automation and augmentation. AI can boost productivity without replacing human creativity because AI is tran...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online.

Watch the full po...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building ...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Ke...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team ...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He als...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company cultu...

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. The conversation delves into the importance of having a clear offer, understanding cust...