Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business.
Guest Name: Lindsey Busfield
Title: Vice President/Partner
Company: Optimize My Firm
Website: https://optimizemyfirm.com/
lindsey@optimizemyfirm.com
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