Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI.
Watch the full episode.
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drive results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
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