EP 287 - How to Scale when Revenue Goes Flat Nathan welcomes back Don Elliott from Gravitate to drop some absolute diamonds on the reality of running a marketing agency in today's economy. Don gets incredibly transparent about Gravitate hitting a plateau, the struggle of selling high-ticket websites to small businesses, and the major pivot they are making to fix it.
We dive deep into "Home Care Web Solutions," a new subscription-based model designed specifically for the trades (Roofing, HVAC, Plumbing). Plus, we geek out on the future of search. If you haven't heard of LLM.txt or GEO (Generative Engine Optimization), you are falling behind. Don explains why "pretty" websites don't rank anymore and what you need to do to future-proof your digital presence.
Watch the full episode.
Guest Name: Don Elliot
Title: CEO | Co-Founder | Writer
Company: Gravitate | Pour Choices
Expertise: Website Development and Digital Marketing
Website: https://www.gravitatedesign.com/
Website: https://pourchoices.pub/
Website: https://donelliott.us/
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