Leverage for Entrepreneurs

Services can be hard to sell.

Why?

Because they are intangible. Your prospect can't see them or touch them.

That's why DEMONSTRATING PROOF is the #1 way to make your services sell faster and more easily.

RESOURCES  

🟢 To get more information on how to start a digital marketing agency using the model described in this video, visit: https://servicesthatscale.com/start 

🟢 To learn the 14 automated, high-margin digital...

Is a recession already here?! Some people are saying so.  

Interest rates are going up. 

The stock market is tanking. 

The tech market is in meltdown. 

And crypto is a total blood bath! 😬  

What can you do to survive - or even WIN - when it's all melting down??  

The reality is that many of the best businesses in history were started in recessions (my first successful business was started right as the...

A good quote has the ability to get your attention, move you emotionally, and give you insights, clarity, and leverage that oftentimes get lost when you are dealing with the information overload of reading an entire book or listening to one rambling podcast after another.

That's why I love quotes, and I've used a 'Quote of the Day' for decades at my businesses and in my personal life to remind me of the most important lessons.

Toda...

Jeff Bezos says that the higher your role is in the leadership of a company, the more you are just getting paid to make good quality decisions.

That's your job - make decisions!

In fact, he only expects himself to make three good decisions each day.

As an entrepreneur running a smaller business, you have to do both the THINKING (making decisions) and the DOING. It's my experience that way too much emphasis is put on the DOING.

Hust...

The pandemic has rocked our economy, destroyed businesses, and made many people feel helpless.

Life got real hard, real fast for a lot of people - including many entrepreneurs!

So how do you stay on track to hit your goals, even when you feel out of control and uncertain about the future?

In this episode, I share a strategy that has worked for me over the last year: setting 'micro-targets'.

This was something I decided to do to mak...

The #1 reason why people say they started their business - or want to start a business - is because they believe it will give them more freedom.

Freedom to decide what you want to work on, who you work with, where you live, how often you travel, what time you get up in the morning, and how much money you make.

And a privately-owned business is still the #1 way in this world to create that freedom, which is why entrepreneurship is m...

I think I can safely say that we are all glad to say goodbye to 2020 - what a mess of a year in so many ways.

But, as with all challenging situations, there were a lot of good lessons to take from the year.

I found ten lessons from 2020 that I thought were particularly valuable for entrepreneurs.

I hope they are as valuable for you as they were for me!

All the best,

Mike Cooch

LVRG.com

PS - Let's connect on Instagram | Yo...

In this episode, I interview Michael Booker, who shares his experience building a side hustle that he's incredibly passionate about, having lots of fun with, and is using to build more opportunities for himself and his family.

If you have a passion that you dream of turning into a side hustle, then you are going to love this episode and get a ton of value from it.

Visit Michael's site at https://thebourbonculture.com/

All the best,

In this episode, I share a critical lesson for anyone selling to the small business community.

Selling to small businesses can be TOUGH!

And it's made much tougher if you are focusing on the wrong things when you feel stuck and aren't getting enough sales.

But you may not have a SALES problem at all...here's what it likely REALLY is, and what to do about it.

For more content on the topic of building a scalable business when selling...

In this episode, I interview Nehal Kazim - one of my favorite entrepreneurs ever!

I first met Nehal when he was still in college. He was hustling to provide for his family while still in school and had come to my Sales Bootcamp event in Denver, CO to learn how to build a sales process to grow his business.

That kind of drive and willingness to invest in himself is what has always set Nehal apart from other people.

Since then, he's ...

Warren Buffet said something that has stuck with me over the years that I try to keep in mind when evaluating business opportunities.

And I have to admit...I'm pretty terrible at following his advice in this case.

But the 'Automatic Car Wash Lesson' is probably one of the most important lessons for understanding risk vs. reward and how it impacts your ability to create wealth as an entrepreneur.

I hope you enjoy it!

All the best,

<...

How do you get and keep momentum as an entrepreneur?

So much of it is your psychology.

In fact, I think the psychology of the entrepreneur is perhaps the single most important factor in the growth of a business.

So what about your psychology takes away from your momentum?

There is one factor that I see very frequently in small business owners and would-be entrepreneurs that I work with that impacts everything from their ability to ...

Entrepreneur's everywhere struggle to sleep - it's a curse! We have so many things going on in our heads at any one time, that shutting down at the end of the day can be hard.

I've tried just about everything other than sleeping pills (those freak me out), and some things have definitely helped.

But there is one secret that has made the biggest impact by far, and I think it will be true for you as well.

All the best,

Mike Cooc...

If you aren't advertising on the Facebook Ad platform, you're missing out on the most powerful and affordable tool to get more attention, leads, and customers that's ever been created!

But many local businesses have struggled with using Facebook Ads at one point or another - spending too much money and not getting the results they are looking for - so they give up.

You can't give up!

Use my 4 step process to create winning local Fa...

If you're selling services to the small business community, you have three different types of potential customers that all get lumped together as 'small businesses', but they are very different in what they want to buy and how much they'll pay.

A common mistake - which kills your profitability - is selling the wrong services to the wrong buyers, oftentimes without even knowing that you're doing it

To grow your business quickly and ...