In this episode of Life in Motion, we sit down with Martina Russo, founder of The Action Sports Translator. Martina shares how her love for languages and a lifetime passion for outdoor sports combined into a unique global agency helping outdoor brands authentically connect with international audiences. From translating technical gear manuals to subtitling athlete stories, her team works across 700+ language experts—all with direct experience in sports like climbing, snowboarding, and mountain biking. Martina also shares trends she’s seeing in the outdoor industry, including the rise of trail running, the shift to direct-to-consumer (D2C) sales, and navigating AI in content creation. Whether you're an outdoor brand looking to go global or just curious how language impacts adventure, this episode has something for you.
Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.
Tweet us and let us know what you think of this episode! @illuminecollect
Find more episodes at www.illuminecollect.com/blogs/life-in-motion-podcast
Since 2017 Illumine has donated over $48,766 to outdoor nonprofits and shared over 243 stories on the Life in Motion Podcast.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.