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September 22, 2025 26 mins

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Ever had a media video client ask for “just one more thing”? Welcome to the world of Feature Creep—where a simple three-minute video spirals into CGI mascots, helicopter shots, courtroom drama, and toddlers dictating color palettes. From a newsroom commercial gone wild in 1990, to the Fast & Furious of plant nursery training videos, Paul Hardt shares hilarious (and painful) true stories of edits that never ended. Learn why chasing “perfect” can turn into ego management, how to stop projects before they become hostages, and the one rule every creator should live by: export at version twelve—before you lose your mind.

Order in the court—this is Mr. Feature Creep: Just One More Thing.

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