I am excited to have Michelle Denogean is the author of the book "GrowUp! Take Your Startup to the Next Level," offer a comprehensive guide to navigating the challenges of scaling a startup. She is the CMO of Mindtrip, a travel company. Michelle Denogean earned her MBA at Pepperdine University
In this episode, Michelle Denogean, author of 'Grow Up', shares her extensive experience in startups and marketing, discussing the impact of AI on the travel industry, the importance of understanding one's superpowers as a founder, and strategies for growth in challenging markets. She emphasises the significance of reputation management, recognising leadership blind spots, and the potential of pivots as opportunities for startups. Michelle also reflects on her journey of writing her book while managing a full-time career and offers insights into effective leadership and growth strategies for entrepreneurs and much more!
Timestamps
03:01 The Impact of AI on Travel and Marketing
07:43 Writing 'Grow Up': Insights and Unique Perspectives
10:29 The Role of Operators in Early-Stage Startups
13:11 Identifying Startup Superpowers and Core Competencies
18:11 Strategies for Growth in a Challenging Market
19:53 The Importance of Reputation Management for Startups
22:11 Winning Customers: The Role of Founders
24:01 Addressing Leadership Blind Spots
27:59 Recognizing When to Pivot
31:32 Overcoming the Fear of Failure
34:14 Transitioning from Startup to Growth Phase
35:41 The Book Writing Process and Lessons Learned
Michelle’s Links
LDN– https://www.linkedin.com/in/michelledenogean/
Book - https://www.amazon.com/GrowUp-Take-Your-Startup-Level-ebook/dp/B0DG1GJRCB
My Links
Podcast: https://lifeselfmastery.com/itunes
Newsletter: https://partner-grow.beehiiv.com/subscribe
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/
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