Palash Soni on Building Goldcast and the Future of AI Video Marketing

I am thrilled to have Palash Soni, the CEO of Goldcast, an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey.

In this episode, Palash Soni, CEO and Co-founder of Goldcast, shares how dropping out of Harvard Business School during the pandemic led to building an AI-powered B2B video marketing platform. Palash walks us through his early failures, the moment he saw the COVID tailwind, and how Goldcast scaled from zero to $1M ARR with Drift as an early customer. He also explains the future of AI-powered video content, why authentic human storytelling will never be replaced, and how lean teams using AI can transform marketing, and much more!

Timestamps

01:15 – Palash shares how he got started in startups and his journey to Harvard

03:10 – Early startup failures and the mindset shift at Harvard Business School

05:45 – Identifying the Goldcast opportunity during COVID and recognising tailwinds

08:30 – Convincing family to drop out of Harvard with a newborn and navigating visa challenges

11:40 – Raising the first $1.5M and the urgency of going full-time on the startup

13:10 – Launching Goldcast’s first product and targeting B2B marketers

15:00 – Getting early traction through cold outbound sales

16:45 – Drift becomes a customer and helps Goldcast scale from $50K to $1M ARR

18:30 – Expansion into multi-product strategy in 2023

20:15 – Navigating product positioning and building a second AI-powered tool

22:40 – Funnel strategy: free trials leading to sales conversations

24:00 – Advice for early-stage founders on when to hire AEs and VPs of Sales

26:10 – Will AI replace human creativity in B2B video marketing?

28:00 – Goldcast’s thesis: Authentic, human-led content will rise in value

29:40 – How AI helps repurpose expensive, time-intensive content

31:15 – The future of AI-powered video marketing and authentic communication

33:00 – AI compressing the content creation funnel for modern marketers

34:50 – Will AI displace jobs? How to stay relevant as a student or early professional

36:55 – The rise of AI agents and their impact on sales and marketing teams

39:00 – Coding AI and its effect on product building and entrepreneurship

41:10 – Pricing pressures in SaaS and AI’s effect on procurement expectations

43:30 – Klarna’s AI-powered savings: can every company build in-house tools?

45:00 – Biggest mistake: not defining company values early enough

Palash’s Links 

LDN– https://www.linkedin.com/in/palashsoni/

Website – https://www.goldcast.io/

My Links 

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube:  youtube.com/lifeself