The Lion Zeal Show
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's. From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses. Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
Episodes
In this episode, I've bought back my friend Armando Saenz for a third interview to discuss the changes to SEO, digital marketing, and his business itself over the past few years.
It's a fun look back for any long-term fans of the show - as Armando was the very first guest.
And it's an insightful episode from two digital marketers with 10+ years in the space.
Steve Brown was previously featured in episode 52 of the show, where we discussed building his dental SEO agency to 40+ clients.
Today, Steve still operates that agency but pivoted his focus to affiliate SEO - where he's also gone on to build multiple 6-figure sites.
In this episode, we discuss how he's done that, why the change, and some good ol' nerdy SEO discussions.
Want to launch your own service business or agency?
Mahmoud Fathy is the founder of ContentWish, an SEO content agency, that grew from 0 to $10,000 without even a website.
This is an inspiring episode for anyone looking to build a productised service, hire a team, and hustle to 6-figures. Never mind his 6-figure affiliate portfolio.
Outreach link building is booming, but short of paying for guest posts, how do you land high quality links?
My guest today, Amit Raj, runs a link building agency where he does manual outreach-based link acquisition for clients ranging from local companies to eCommerce, SaaS, and everything else.
In this episode we breakdown his outreach process from research to acquisition, including what it actually means to build relationships.
Kraig Bond is an SEO agency owner making multiple 6-figures a year working with various types of small businesses.
So I brought him on the show to figure out how he broke through the struggle and went from unable to sell to closing 5-figure deals off a simple phone call.
Here's how Kraig did it, how he landed his clients, his sales strategy, and recommendations for someone trying to do the same.
Ulhas went from making $250/month in his job to landing $8,000+/month worth of clients and building a niche site to over $20,000/month without any link building.
In this episode, we breakdown how he did it from start to finish, and what strategies he uses to bring in a lot of traffic without links.
In this episode, I'm joined by Ryan Stewart for our second episode together, to discuss how to build a scalable SEO agency.
Ryan knows a thing or two about that, since our first interview, he sold his agency Webris. Only to later rebuild it again.
But beyond that, he's helped over a thousand agencies streamline their SEO fulfilment so they can better manage, communicate, and deliver to clients.
Show notes here:
https://lionzeal.com...
In this episode, I'm joined by my friend Jarod Spiewak to catch up on his journey since our last interview where he built a $20k/month UpWork SEO business.
We discuss why he fired half his clients, his shift from consultant to agency, and why he now focuses in PPC - including how he does it.
It's a fun, informative episod...
In this episode, I'm joined by Michał Suski from Surfer to discuss OnPage SEO, content optimisation, and how Surfer helps with this.
There's also a sneak peek of a brand new feature Surfer are working on to instantly map out an entire content plan based on a single keyword.
Enter a keyword like "best mattress reviews" and you'll instantly get 500+ content suggestions, with keywords for each. This has never been shown publicly befor...
In this episode, I’m joined by Kyle Roof to discuss what’s changed with onpage SEO over the past few years.
I last had Kyle on the show around 2 years ago (episode 55), where we discussed his SEO testing approach.
Today, we expand further on that, and learn a little more about Kyle’s approach to onpage SEO, his agency, and what’s changed in the past 2 years.
Video and show notes here:
https://lionzeal.com/podcast/kyle-roof-2020/
In this episode, I'm joined by Holly Starks for a long overdue catch up interview.
If you don't know Holly, she's probably what you'd call a blackhat SEO. She used to have over 3,000,000 YouTube videos which brought in 6-figures a month.
Today, she has 700 phones which she uses to push podcasts into "New & Noteworthy", among other things.
Show Resources here:
https://lionzeal.com/podcast/holly-starks-2020/
If you're making a few thousand dollars a month from SEO, what are the strategies you need to use to scale this fast?
My guest today, Tom De Spiegelaere, runs a small portfolio of affiliate sites. One of which, he publicly writes about and is making over $60,000/month.
In this episode, we breakdown some of the more advanced strategies for increasing traffic, flipping sites, and growing your affiliate business.
Show notes and mentio...
Learn how Julie Adams built an affiliate portfolio to quit her agency job and become a full time affiliate SEO.
Show notes and resources here:
https://lionzeal.com/podcast/julie-adams/
While the title of this episode sounds awesome, it doesn't really do justice to the conversation here.
In this episode, I'm joined by Viola Eva, where we discuss all things SEO, content optimisation, client work, and even public speaking.
It's a really fun value-packed interview, well worth listening to.
Show notes and resources here:
https://lionzeal.com/podcast/viola-eva/
Can you rank a website in a language you can't read or write?
Will Tribe has been doing SEO since 2013, starting with local lead generation sites, before shifting into affiliate review sites.
In this episode, we discuss how he scaled that further by duplicating what's working in English speaking markets, into other languages.
All without being able to say more than "Hello" in the language.
Show notes and mentions here:
https://lion...
Gary Wilson runs the popular link building service, GetMeLinks, which he purchased and rebranded from "DFY Links" last year.
In this episode, we discuss the systems and processes Gary has in place to handle all this link building in-house.
And how you guys can do the same.
Including some interesting discussions on Gary’s backstory, mindset, and learning.
Show notes and resources:
https://lionzeal.com/podcast/gary-wilson/
Digital real estate is a huge business, and like regular real estate, there's several approaches. You can be a property developer, long-term investor (buy/rent), or a flipper.
My guest today is Craig Campbell, a popular black hat SEO, discussing how he makes money buying and flipping niche affiliate sites.
You'll hear about his purchase requirements, average purchase price, where to find deals, and steps to increase revenue fast.
S...
Are you brand new to SEO or trying to make a business out of it?
Jenny Abouobaia was a dancer, choreographer, and personal trainer before finding a way into SEO and building a 40+ person content marketing agency in Egypt.
Here's how she did it and some lessons learned along the way.
Show notes and mentions here:
https://lionzeal.com/podcast/jenny-clever/
In this episode, we bring back Jonathan Kiekbusch from SEOButler to discuss the massive changes to his business and the world of SEO over the past 4 years.
Show notes here:
https://lionzeal.com/podcast/jonathan-kiekbusch/
In this episode, I'm joined by Greg Elfrink from EmpireFlippers, where we have a nerdy conversion on all things marketing.
Specifically, how agency owners and affiliates can better market their websites and services.
You'll learn what Greg calls the transition from "affiliate site" to "media company", and how doing this can easily build a brand worth upwards of 7-figures.
Show mentions here:
https://lionzeal.com/podcast/greg-elfrin...
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