On today's episode of Lit & Lucid is Darnell Smith, Founder & CEO of MXXN. Pronounced "moon" MXXN, is a non-alcoholic, cannabis-infused spirits brand that is evolving today’s cocktail culture.
Darnell shares more about his professional background and how his experience working with companies like Diageo and Pernod Ricard, where he focused on innovation and commercialization, that provided him with the insight needed to create an infused beverage.
We learn more about MXXN's offerings which currently include Kentucky Oak, Jalisco Agave, and London Dry which are meant to mimimic some of your favorite spirits. We chat in-depth about the benefits of having a cannabis-infused mixer available to those who would like to be part of the social scene without the need to consume alcohol.
While the infused beverage market is becoming more popular, Darnell was candid with us about some of the difficulties his brand has faced when pitching the product to dispensaries. We all agree that with more time and education this product is sure to be a mega hit across California as well as in the legal states that are including social consumption lounges in their legalization model.
NY, CO, NV, MI and beyond stay tuned! MXXN may be looking to make a drop in your state soon.
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