Lit Up: A Founder's Journey

Lit Up: A Founder's Journey

Welcome to Lit Up: A Founder’s Journey. A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey that inspired the entrepreneur within, to create the most impactful ideas in Modern Cannabis.... Show More

Episodes

June 16, 2020 66 min
Episode Summary: Before Eric Schnell was actually Eric, he attended Woodstock… in utero. Raised by his hippie parents in the Boston area; his early years were in an Ashram. The respect for our bodies, animals, and the Earth, were values embedded early, and consistently, in his life. Seeds for becoming an entrepreneur were planted early on too: Once, as a punishment, his Mom withheld allowance; his 8 year old self was so upset by t...
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Episode Summary: Growing up in suburban Georgia, Kat Merryfield took early influence from her entrepreneurial father and nurturing mother. Personality traits of studiousness, curiosity, and drive came to accompany her introverted tendencies. As a young Mother with a sick child, the accepted western therapy for her daughter left her at a disadvantage. Seeking out alternatives, a natural option presented a cure. Enlightened by that e...
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May 18, 2020 50 min
For many business owners, Payroll & Benefits management are a common core part of starting a business. Employees & Taxes need to be paid, laws need to be followed; those are the basics. There are any number of vendors offering those services who will come knocking at your door the moment you register a new business. That's just not the case in the Cannabis Industry. A chance encounter on a Southwest Flight led today...
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April 25, 2020 59 min
What does reselling used golf balls, organizing weekend trips for college students, and fundraising for alumni relations have in common? They are just some of the things Entrepreneur Karson Humiston did before founding the go-to recruiting platform in Cannabis; Vangst. Joining us from Denver in March of 2020, Karson shares her founder's journey of hustle and perseverance turning a stack of business cards made in her college d...
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April 14, 2020 46 min
Catching the entrepreneurial drive early, Cy Scott's first venture was selling Jolly Ranchers on the school bus back in 5th grade. This funded his love of playing video games at his family's store, seeding an early interest in Entrepreneurship and Technology. In the nascent days of the Modern Cannabis Industry, Cy Co-Founded Cannabis Education Site Leafly back in 2010. Starting as a side hustle, Cy and his co-founders gre...
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Socrates Rosenfeld, co-Founder and CEO of Jane Technologies, shares with us how Grape Jolly Ranchers, The Allman Brothers Band, and Love, all inspired him. This West Point Graduate, Apache Pilot, and MIT Graduate made a big pivot in creating Cannabis Tech startup Jane Technologies. Today they are the Largest Retail eCommerce Platform in Cannabis, creating a the new retail for dispensaries, their patients and customers. Here is his ...
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Today we welcome Beryl Solomon, who shares her candid journey of the challenges she faced in researching natural remedies to improve her health and wellness. This journey inspired her to create the experience she wanted, but didn't exist. Applying her skills from a 15 year career in fashion, leaving her position as CEO of a fashion startup, to create Poplar, self described as the “Net-a-Porter” of legal cannabis. Currently sell...
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When you’re assembling the team for your next Cannabis project, often you’ll need to bring in qualified people with industry experience, on a project or freelance basis. But who to trust? Where to find them? Enter Mary’s List. Since 2018, Mary’s List, at maryslist.co, has run an active Newsletter connecting those in need, with those that can, for the Cannabis Industry. I’m your host, Brian Weber. In this episode we’re welcoming D...
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"It's challenging for Cannabis Brands to efficiently connect with Dispensaries. This is especially true for smaller and startup brands with limited resources to spend on the traditional sales and fulfillment process. Getting the brand message and product benefits to store associates can make or break a Products, and potentially a Brands success. In turn, Brands getting product feedback, is traditionally rare and anecdotal a...
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Likely, the first technology choice of a dispensary is the POS system. It’s the hub of your inventory, processes all revenue, and source for all reporting. Many of these systems have integration partners that further extend their capabilities. The Cannabis industry now has many POS providers, but, how to choose the right one for your Dispensary? We'll dive deep with Matt in how he and his team chose a POS for their Dispensary; ...
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Technology plays a big roll in running a dispensary. Inventory Management, Compliance Reporting, and the Actual Selling, amongst others, all rely on the technology the owners choose. Making the right decision can have a big impact on the success of the dispensary. Those decisions can be very daunting, especially for those who are not techies. In this episode Matthew discusses his background, growing up in a family business, startin...
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"Because it’s too hard for two highly regulated industries — legal cannabis-related businesses and financial institutions — to connect. A volatile mix of local, state, federal and banking laws and regulations make relationships difficult. Compliance and reporting can be overwhelming for both parties. Many financial institutions have steered clear of this new business opportunity, intimidated by the potential risk of tainted fun...
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