Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics and Digital Marketing Strategies

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.


November 25, 2022 26 min
How to Approach SEO Marketing for a Business vs a Consumer

There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each.

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    How to create engaging content for your website's viewers

    In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action.

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    How to Optimize Your Website's Copywriting for SEO

    Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will...

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    Why Your Website's Domain Name Matters for SEO

    Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same doma...

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    Why Your Website May Be Hurting Your SEO Efforts

    If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.


    What You'll Learn
  • Why your website is critical to your SEO success
  • How an outdated or poor...
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    How Business Owners Can Work in Collaboration with an SEO Agency to See Results

    Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business.

    What You’ll Learn
  • Why wor...
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    How to Use Header Tags in Your SEO Strategy

    Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords.

    If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending u...

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    How to Update Your Website Content with SEO in Mind

    If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-...

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    How to Use Schema in Your SEO Strategy

    More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility.

    What You'll Learn
  • Why keyword density in your schema matter...
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    How SEO May Help Your Business Get Into the Google Knowledge Panel

    SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

    b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

    What You'll Lea...
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    How to Determine What Type of Website You Need For Your Business

    A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

    What You'l...
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    What Red Flags to Look for on Your Business Website

    When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes.

    What You'll Learn
  • Wh...
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    How Businesses Owners Can Help Achieve Their SEO Goals 

    Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

    What you'll learn
  • Why it is important to map out ...
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    How Engaging on Social Media Can Benefit Your Businesses

    Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers.

    What you’ll learn
  • W...
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    How To Manage Your Google Reviews For SEO

    Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you.

    What you’ll learn
  • What you can you do about Google reviews that aren't showing up
  • How liking Google r...
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    Why a Co-Working Space may impact your Google Business Profile (GBP) SEO

    With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whet...

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    How your slow season can be an opportunity for SEO

    Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on lo...

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    Our First Client Interview

    Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the value of SEO to her business and how the tips and tricks she has learned with our company has given her a leg up on the competition.

    Is your business struggling to outrank your competitors? We can help! Get in touch with us today.

    What you’ll learn
  • How SEO can make a difference for y...
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    Why Reviews Are a Key Part of Your Online Strategy

    Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amount of reviews to get a month without negatively affecting your ranking. Reading reviews is an important part of the consumer experience today, and Google reviews for businesses are no exception! Keeping your reviews coming is a great way to show potential clients that you are consiste...

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    Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your ...

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