The NBA Finals are here, and the mediasphere seems unsure of what to do with a series that doesn't include big cities or the most name brand stars.
Still, a Finals that features the league's MVP, along with a fantastic story out of the East (Tyrese Haliburton, going from spare part/meme on the Olympic team to Eastern Conference champ) should be something the NBA can market. And they should lean into it, because at some point it has to move past the LeBron/KD/Steph/Giannis/big markets-or bust mindset that has gripped the league.
That this seems to be such a point of stress is a reflection of how often the NBA's media partners have failed to help promote the league in a positive way. But the good news? TV contracts are locked in. Ratings don't matter. If the league decides to showcase this group and treat it like an opportunity, it could do some long-term good.
Meanwhile, when the Knicks lost to the Pacers, there were immediate questions about the future of Karl-Anthony Towns in New York. Not because KAT was bad in the playoffs—he wasn't— but because the defensive combination of Towns and Jalen Brunson is, to say the least, a challenge. The Knicks have surrounded those two with about as many capable defenders as you can, and still fell short. Does that mean it can't work at all? Do the Lakers face a similar question with Austin Reaves paired with Luka Dončić? Yes... and no.
HOSTS: Andy and Brian Kamenetzky
SEGMENT 1: These Finals should be an opportunity.
SEGMENT 2: What the league keeps getting wrong.
SEGMENT 3: Do the Knicks and Lakers have similar problems?
OpenPhone
Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at www.openphone.com/lockedonnba
Betterhelp
This episode is sponsored by Betterhelp. Your well-being is worth it. Visit BetterHelp.com/lockedonnba today to get 10% off your first month.
Monarch Money
Take control of your finances with Monarch Money. Use code LOCKEDONNBA at monarchmoney.com for 50% off your first year
FanDuel
Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.
FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.