Tips for Entrepreneurs: Getting Started with Local Resources and Networking

"In Ohio, small businesses drive $1,700,000,000 of economic impact. And in 2023, Ohio jobs create or Ohio businesses small businesses created 10,747 new jobs in 2023."

Brett Johnson and Carol Ventresca invite Kelly Fuller, a seasoned guest expert and the Senior Vice President of the Columbus Chamber Foundation, to discuss entrepreneurship. Emphasizing local resources, Kelly provides a wealth of recommendations for those starting or running a small business.

Networking and Local Resources

Fuller highlights the importance of connecting with local chambers of commerce and economic development offices. These entities offer a plethora of networking opportunities and resources that can be invaluable for new business owners. Fuller underscores that even non-paying members can join chambers to benefit from networking events. Carol suggests that vendors, who are often fellow small business owners, are valuable sources of information.

The discussion also brings attention to the importance of expanding one's networking horizon beyond their own industry. This approach can help entrepreneurs meet potential customers and peers in similar situations, thus broadening their support network.

Programs and Initiatives

The Columbus Chamber has multiple programs aimed at supporting small businesses. One notable initiative is the Accelerate Program, funded by the city of Columbus. This program includes sessions like "brand camp" tailored to help businesses with their branding and messaging. Other remarkable programs include:

Local Libraries and SBA Resources

Local libraries and SBA Small Business Development Centers (SBDCs) are also highlighted as essential resources. Public libraries often have business centers or knowledgeable librarians who can provide guidance. SBA SBDCs are particularly useful as they offer services even in rural areas. The Ohio Small Business Development Centers are widely accessible and federally funded, suggesting that similar resources might be available in other states as well.

Fuller advises new entrepreneurs to be cautious and thoroughly research available resources to avoid unnecessary spending. Many resources can be accessed free of charge or at a reduced cost, making it essential to leverage these tools early in the business journey.

Financial Management and Legal Considerations

The conversation touches on the crucial aspects of managing cash flow and financial growth. Entrepreneurs must exercise financial restraint, avoiding significant expenditures on premium options initially. Rapid growth can lead to complications, particularly if a business can't meet increased demand.

They recommend utilizing local resources like the SBA and SBDC for guidance on navigating these complexities. Engaging professional services such as accountants or attorneys might be costly but approaching them well-prepared can make the interactions more cost-effective.

Branding and Cost-Effective Strategies

Branding emerges as a non-negotiable element of business success. "Brand Camp" by Conspire helps businesses establish their brand identity, which is crucial for differentiating in competitive markets. Fuller suggests that employing interns from colleges or high schools for managing social media and branding tasks can be a budget-friendly option. For example, Ohio State University's Bucks GoPro program offers opportunities to engage student-athletes for handling social media efforts.

Additionally, Carol points out that cultivating relationships with professionals like CPAs can significantly aid as the company grows. Starting initially with interns or affordable solutions makes it easier for businesses to scale their professional...