This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's unique flavor of content over the last 17 years.
Discussed in this episode:
- Creativity and quality are essential in content creation to capture audience attention and build trust.
- Human connection and trust are crucial in content marketing and brands should focus on building relationships with their audience.
- Treating content like a product and investing in its quality and research can lead to audience trust and loyalty.
- Providing a good experience for non-ready customers can help grow the audience and build trust for future conversions.
- (00:00) - Introduction
- (02:59) - The Power of Details and Originality
- (03:55) - The Role of Music in Branding
- (05:50) - Recognizing and Nurturing Talent
- (07:14) - The Significance of Attention to Detail
- (08:12) - The Impact of Presentation and Branding
- (09:11) - The Importance of Getting the Details Right
- (10:05) - The Value of Small Details in Content
- (10:58) - The Evolution of Music in Wistia
- (11:54) - The Connection Between Product and Brand
- (13:14) - The Impact of Branding on Content
- (14:36) - The Power of Creative and Risk-Taking
- (16:00) - The Balance Between Quantity and Quality
- (19:21) - The Value of Failure and Iteration
- (21:20) - The Perception of Audience Size
- (22:19) - Investing in Presentation and Brand
- (23:14) - The Impact of Tone and Feeling
- (25:08) - The Power of Authenticity and Creativity
- (26:35) - The Connection Between People and Brand
- (27:30) - The Importance of Trust and Guidance
- (27:59) - The Power of Creativity and Quality
- (28:58) - Building Trust through Content
- (29:54) - Delivering Value and Building Trust
- (30:24) - The Importance of Human Connection
- (31:53) - Creating an Audience of Trust
- (32:50) - Treating Content like a Product
- (34:14) - Providing a Good Experience for Non-Ready Customers
- (35:12) - The Role of Faces in Building Trust
- (36:10) - The Importance of People in the Brand
- (37:07) - The Rise of the Creator-Led Economy
- (38:05) - Maintaining Content Values as the Team Grows
- (39:34) - The Success of the Brandwagon Series
- (40:29) - The Concept and Execution of One, Ten, One Hundred
***
Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.
Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.