In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email.
Things discussed in this episode:
- Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning.
- Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters.
- Authenticity and personal stories can resonate with readers and help build a strong connection with the audience.
- Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience.
Timestamps
- (00:00) - Introduction
- (02:07) - Starting Very Good Copy
- (07:20) - Sharing Very Good Copy
- (09:12) - Adapting Content for Different Mediums
- (11:28) - Learning About Himself and His Creative Process
- (14:24) - Starting Point for New Pieces
- (15:56) - Writing on the Phone
- (23:02) - Authenticity and Connecting with Readers
- (25:29) - Choosing the Right Format
- (25:55) - Writing about Moments
- (27:18) - Breaking Down the Wall
- (29:56) - The First Resonating Piece
- (33:07) - Lessons from Not Getting Hired
- (38:40) - The Impact of Not Getting the Job
- (40:10) - Making AI Personal
- (49:32) - Curating a Book
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