Loyalty Out Loud
The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Loyalty Out Loud will tackle a different topic with new guests every episode, digging into the industry's past or shooting into its future at any minute.
Episodes
In our last episode, Joe chatted with Don Smith, Capillary’s Global Consulting Officer (US/Europe) about the industry-leading Brierley Loyalty Quotient (BLQ) and the importance of emotional loyalty. This month, we are proud to announce that Capillary has partnered with Yawye to leverage ELI, their Emotional Loyalty Intelligence tool, to truly offer the end-to-end gamut of emotional loyalty sentiment and measurement.
Listen...
In our last episode, Joe spoke with Bill Swift about the Brierley acquisition and how it has set up Capillary to become the best loyalty solutions provider globally. This month, Joe sits down with Don Smith, Capillary’s Global Consulting Officer & CMO (US/Europe), as he elaborates on the benefits of this best-in-class combination of the two companies.
Tune in as Don discusses the importance of emotional loyalty and how...
Capillary acquired Brierley+Partners in April 2023 to gain momentum to become the best loyalty solutions provider globally. Acquiring Brierley has strengthened Capillary’s position in the US by leveraging Brierley’s 30+ years of industry experience and expertise.
Bill Swift, previously CEO at Brierley and now Capillary’s Chief Information & Technology Officer, joins Joe Doran in episode 3 of Loyalty Out Loud to discuss...
Capillary Technologies was recently named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report. The report evaluated 12 of the most significant loyalty solutions providers and Capillary earned a 5/5 in 13 criteria.
Ned Shugrue, Director of Sales, joins Joe Doran in this episode of Loyalty Out Loud as they dive into this rigorous evaluation process and what it means to Capillary to be named a leader...
The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Joe Doran is starting a new podcast called Loyalty Out Loud, which will tackle a different topic with new guests every episode. He may dig into the industry's past or shoot into its future at any minute.
Joe is...
Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world.
Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to laun...
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