In the chaotic world of marketing mergers and acquisitions, how do you ensure a "clean exit"?
In this episode, Jonathan Baker, practice lead for mergers and acquisitions at Punctuation, dives into the critical intricacies of M&A in the marketing services sector. He shares the emotionally charged journey of selling a business and uncovers strategies that transcend mere financial gain, focusing instead on the value-driven aspects that make a deal truly beneficial.
You’ll discover…
- Why the emotional aspect of M&A can upend even the best-laid spreadsheets
- The curious origin story behind the name "Punctuation"
- The unique challenges and opportunities within the fragmented marketing services market
- How lifestyle considerations often outweigh the highest financial offers
- The latest trends in M&A that sellers and buyers need to know going into 2025
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