The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)
Your marketing message is a bit like a puzzle.
There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you.
But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it.
Once you've helped your client diagnose their problem and dispel any misconceptions that they might h...
No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions an...
Do you hate the idea of pressing on people's pain points?
Agitating the pain so that the only solution to make it stop is by giving you money?
I do too. It's gross. It's icky, and, unfortunately, it works.
But there's another way to talk about your clients' struggles and challenges without feeling like a big old sleazeball.
It's key to creating your minimum viable marketing message and ensuring your potential clients ...
A special invite to the Make Marketing Suck Less Virtual Event?
Social media feels like a 20-lb weight choking all the joy out of my business.
All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too?
Here's the deal: you don't have to RELY on social media for audience growth.
You've got a ton of options. Finding what works for you is freeing.
I'm hosting a virtual event...
Who are you talking to?
And I don't mean just your right-fit client. You probably know that you're talking to moms, other business owners, or women in tech looking to make a career change.
But who are you talking to in relationship with your business?
Have they been following you for ages, or did they just stumble on your website yesterday?
Because knowing that matters.
Let's talk about why understanding the relations...
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you mos...
Happy 2024, Expert!
I'm noticing something that I never thought I would see in online business.
Messaging is finally having its moment.
While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.
Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your b...
We made it. This has been quite a year.
It's been unlike any year that I have seen in business before.
As we wrap up 2023, I wanted to take a moment to celebrate and also take you behind the scenes of my business for an honest look at what 2023 was really like, what I'm proud of, what didn't go well at all and my secret excitement and hope for 2024.
In this episode we'll discuss:
My top three highlights of the yea...
There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism.
You see, the gnomes have a plan:
Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit!
The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing ...
If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight.
Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business.
And that's tough, especially as a solo business owner who is juggling so much cl...
All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business.
What I see i sfar too often business owners spend a ton of time, energy, and even money creating a new marketing asset.
Let's say you create a new lead magnet to grow your email community.
You'll spend hours creating that lead magnet, writing the welcome sequence, creating the landing page for it.
It could take you weeks ...
Do you ever feel like you're not marketing enough?
You know what you should be doing, but the thought of doing it sucks the life force out of you.
You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business.
If that's you. I want you to know that you are not alone.
I am letting you in on a recent conversation I had with two Expert Up Club mem...
It's that time of year when you start planning for 2024 and begin thinking about the support you want for your business.
If that's you, I'd love to put The Expert Up Club on your radar for next year.
The Expert Up Club is a fantastic community that focuses on the overlooked experts among us.
You know, the ones who are often overshadowed by the flashy web celebs with all their attention-grabbing marketing. This club is spe...
What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working.
It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.”
It’s time that you know so you're not wa...
Do you have to be on social media to market your business?
If you're becoming more and more disenchanted with social media, know this, you're not alone.
The number one question I'm asked these days, is there an alternative to marketing on social media?
My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than...
Here's something we don't talk about enough when it comes to marketing…
What does effective marketing look like for your business?
I know what the web celebs will say.
They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success.
But is it effective? And who is it effective f...
There's something celebrity online marketers get wrong about marketing messaging all the time.
They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar.
If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates.
Whether it's in marke...
The other day in the Expert Up Club, a member asked me a question that surprised me.
It was right after one of our quarterly marketing retreats.
In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.
A club member asked afterward, “So how does all of the mess...
You've been told to be consistent.
Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business.
Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up.
Unfortunately, this is a myth—the myth of consis...
Wouldn't it be nice to live in a world where good work stood on its own?
Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you to speak on their stage.
And wouldn't it be nice if good work could just be enough?
But it unfortunately is not when it comes to business, esp...
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