Avoiding The Second Launch Fizzle: 4 Insights From The Trenches

Here's the dirty little secret about creating a new offer that nobody talks about. 

The hard part isn't creating the offer. 

The hard part is figuring out how to market and sell it after it exists. 

I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition. 

Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”. 

It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces. 

In this episode, you'll hear:

• The marketing challenges experts face when promoting a new offer
• The “Second Launch Fizzle Phenomenon” and why it fizzles
• The four key puzzle pieces to make marketing your new offer suck less

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.