Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business

Recently, I contradicted the advice of two big name creators. 

These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of.

And you know what?

It was awkward to contradict them to be the rebel going up against these industry giants. 

As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. 

What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work? 

In this episode:

• How do creators vs. business owner market differently and why it matters for your business

• The importance of prioritizing client work, sales, and marketing as a business owner

• Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets 

• The importance of targeting a smaller audience of future buyers rather than building a huge audience

Resources:

• Duped the Dark Side of Online Business
• Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
• Brittany Berger