Remember the horror movie The Blob?
Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob.
Well, marketing can feel exactly like that.
It’s this huge amorphous thing that, if you are not careful, will suck up all your time, energy, and mental health in the process.
But here's the good news.
There is a way to defeat the marketing blob. It's all about putting some structure to it. Because once you understand the structure of marketing, the blob doesn't have a chance.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.