Screw Being 'Less Expert'—Unabashedly Market Your Smarts

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. 

You're preyed upon by unscrupulous business owners because you are curious. 

You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right? 

You're not an expert in marketing and learning will get you there. 

But what if that wasn't true? 

What if you don't need to learn anything more about marketing? 

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Full show notes and transcript are here.