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October 29, 2025 44 mins

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Exploring the intersection of creativity and innovation, Geoff Thatcher, Founder and CCO Creative Principals, shares his insights on how AI is revolutionizing live experiences. From personalized exhibits to universal storytelling, Geoff delves into the possibilities and pitfalls of harnessing AI to elevate our connections with others. 

01:39 Introducing Geoff Thatcher
 02:48 Thinking about AI Differently
 13:47 What Does it Mean to "Create" Now? 19:32 Augmented Intelligence
 22:27 Death By PowerPoint
 23:57 Five Rules for Using AI
 24:47 Difference between Better and Easier? 30:16 Don't Let AI Steal Moments of Inspiration 33:18 Always Use the Most Reliable Source 34:57 Use AI to Tell Stories
 37:36 The Worry of Getting Lazy
 39:48 Humanizing AI! 

LinkedIn: https://www.linkedin.com/in/geoffthatcher/ 

Website: https://www.creativeprincipals.com/ 

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