Making UX Work with Joe Natoli

Making UX Work with Joe Natoli

Hello and welcome to making UX work; I’m Joe Natoli. Our focus here is on folks like you doing the tough, often unglamorous UX work in the real world. My guests will share their struggles, their successes, and their journey to and through the trenches of product design, development, and of course, user experience. Before we get into it, I’d like to give a shout out to our sponsor, Stache Studio — a streetwear clothing brand focusing on quality products with a positive message, inspired by the resilience to turn a negative situation into a positive outcome. The Stache mantra is that Even in the darkest times, there is a light revealing prosperity. Find your light and let it guide you through the darkness. Visit to check out their incredibly well-designed products and learn more.


April 25, 2022 59 mins

In both my previous experience working with her company as a consultant and this conversation, it becomes very clear very fast that Tanya Netayavichitr is someone who lifts every person she comes in contact with to greater heights. As you'll hear for yourself in the way she describes her experiences, it's never about her — it's about the people she's working with, guiding and advocating for.


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My guest for Episode 18 of Making UX Work is Will Sykora, who’s been working in design for over a decade, from a start in traditional graphic design to immersing himself in digital and web experiences. He’s worked in a multitude of industries, including hospitality, financial services, and government. He’s also worked independently as a freelance consultant, and launched his own startup along the way.

Suffice to say Will ...

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For this first episode of Season 3, I'm breaking my "no rock stars" rule. Because although he would never describe or consider himself as such, Nick Finck is a rock star — in the absolute best sense of the word.

For over 25 years, Nick has helped businesses build, grow, train, and support UX teams so they can focus on creating great products. And the core reason he's been so successful at doing so lies ...

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My guest Rich Harrison has 15 years of design leadership experience, partnering with over 50 organizations. He has served as a UX lead, team leader, and senior designer for higher education, Fortune 500 companies, government, nonprofits, startups, and small businesses. He's spent the last 5 years supporting UXPA Minnesota as a board member and UX mentor and serves on the advisory board for the technical communication program a...

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Helen Arvanotopoulis describes herself as a Design Thinking Preacher, UX Evangelist and Service Design Advocate. She is currently Head of UX for the Centre of Excellence (CoE) for Aegon NV, working across Europe, Asia and America helping businesses and teams build and grow their capabilities and transform their organisations.

Her passion and belief in collaboration and a multi-disciplinary approach comes through loud in c...

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Russ Troester is still very new to UX, but he's definitely in the right place because, in his own words, he has a passion for “helping to make things suck less.” While he especially enjoys the research-related portions of the UX design process, Russ has had a very wide-ranging career across multiple industries.

But the one constant, and the thing that I really believe led him to UX is his very real, and very honest e...

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My guest today is Hida Behzadi. While she is a graphic designer by trade, she’s also worked as a creative director, a UX strategist, a design lecturer, and continues to work as an art instructor. 

In addition to her design acumen, Hida is an accomplished fine artist whose beautiful work possesses remarkable emotional and visual depth. And as I think you’ll hear over the course of our 80-minute conversation ( ! ), she appro...

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My guest today is Rajeev Subramanian, who describes himself as the "poster child" for continuous career evolution, and after talking to him I agree with that description. 

From gigs in sales, marketing, software development, entrepreneurship ventures and of course, design, one thing has remained common over his last 16 years: an unrelenting appetite to understand human behavior and leverage that understanding to deliver va...

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My guest today is Jason Ogle, who describes himself as a passionate user defender — fighting for users who are victims of bad design decisions. 

He's an influential podcaster whose amazing USER DEFENDERS podcast is continuing to inspire and equip an audience of hungry, ambitious designers and UXers. 

Jason believes in failing early, and learning often. And as you’ll hear, every one of those failures has only pushed him to bigger...

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My guest today is Kristin Currier Ludlow, a Digital Designer with over 20 years of helping people shop better online and in stores.

In my experience, retail is one of the toughest industries to advocate for and create UX change, but as you'll hear, it's a challenge Kristin has risen to — and overcome.

Kristin believes that everything in retail — and life — is user experience. Whether you're resetting a store or an buil...

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My guest today is Peter Kaizer, a UX designer and developer with over 20 years of professional experience. What’s particularly interesting is that Peter started his career making things with his hands, namely what he calls "functional pottery."

That's an altogether different kind of user experience — but as you'll hear, this approach and experience absolutely informs the digital products that he creates...

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September 4, 2018 53 mins

Mary Shaw's more than 20-year career has taken her from accomplished touring singer-songwriter to marketing strategist to web designer to UX consultant to some of the biggest brands in the world. 

Mary's first career was that of a professional musician, playing solo concerts at colleges all over the U.S. with just a guitar and a sound system. When the money ran out, she became a corporate meeting planner...before gratefull...

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My guest for this month's episode is Anne Dougherty.

Anne is a writer and a UX and content architect who is passionate about making excellent user experiences, film, curling, and, by her own admission, the Oxford comma. 

She has over 20 years of experience working in digital spaces, primarily in the progressive non- profit community.

 And Anne believes, as I do, that regardless of what problem the user is trying to solve, they ca...

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My guest for this month's episode is Jason Bowden.

Jason’s core disciplines lie in 3 focused areas: UX design strategy, creative direction, and mentorship. He’s been a designer his entire life, but professionally since 2001 or so.

Jason believes in making the world a better place through design, and in building and coaching the next generation of user-centered, business-savvy, ethical designers.

And that last part is important — ...

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My guest for this month's episode is Doug Collins.

Aside from being one of the most positive and generous people I’ve ever met, Doug’s UX work spans a variety of industries ranging from the financial world to sports entertainment.

He currently works as the sole UX Engineer at Trust Company of America, in charge of directing every aspect of the company’s online design and user experience presence.

And when he’s not working to make...

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My guest today is Lisa Baskett; she is a veteran digital designer with over 17 years of crafting experiences for a wide variety of clients — from one person business ventures to big brand enterprise organizations.

Currently, she specializes in the less visible side of UX design — research and strategy. Lisa's personal mantra is that "good design must first be functional and useful, regardless of the aesthetic."

She des...

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Today we head to the Netherlands to talk with Esther Schinkel, who, in her own words, is passionate about making the web usable. And as I think you’ll hear, she takes a great deal of pride and joy in that endeavor. 

Esther began her creative life as a fine artist, and she believes that much of the power of the internet is lost because we are not fully utilizing our resources, particularly in the field of education – which happens to...

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Hailing from the UK, my guest Leon Strydom has been working in and on the web since 2008, splitting his time between visual design and front-end development, while frequently turning his talents to print-based design work as well.

While Leon is somewhat new to UX and is currently looking for a job, it becomes obvious pretty quickly that he's a natural. He has drive, dedication and a near-obsessive attention to process that&apos...

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My guest Daniel Bosnjak is a multidisciplinary designer from Croatia, focusing on UX Design, Brand Strategy and crafting usable, beautiful digital products. Over the last 15 years he’s applied his design and UX talents to successful websites, web applications and mobile apps of all kinds.

After working in the high-stress environment of Commercial Aviation, Daniel recently struck out on his own as an independent UX Designer, serving ...

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