In this episode, Jonathan Barshop, an expert in growing business podcasts, shares the tactics and strategies he uses to increase listenership and drive growth.
He also sheds light on the darker side of the podcast industry, revealing some of the sketchy practices that major companies use to generate millions of downloads.
Join us as we dive into the world of podcast growth and learn how to grow your own show.
You don’t wanna miss this one!
Key Takeaways:
- Intro (00:00)
- The biggest podcast Jonathan works closely with right now (00:41)
- Softwares Jonathan uses to get more clarity on the retention of their campaigns (03:14)
- Podcast players that work best (05:12)
- If something's too good to be true, there's probably something fishy there (09:35)
- The dark web of podcasting (12:41)
- We tested out Headliner (15:34)
- How cross-promos within the network works (19:02)
- Is the guest a big factor in an episode performing? (27:27)
- How does social media play into the growth of podcasts? (30:05)
Additional sources:
🤖 Let A.I. write your podcast show notes: https://www.usemelville.com
✅ 2x your pod downloads in 90 days: https://morepodcastdownloads.com
🤝 Connect with me on Twitter, LinkedIn, and Instagram.
👉 Check out my YouTube channel.
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