July 5, 2025 • 21 mins
It’s frustrating watching others dominate the spotlight while your work stays in the shadows. You know your message matters, but breaking through the noise feels impossible. Traditional PR feels out of reach—expensive, complicated, and designed for big names with deep pockets. But there are ways stories get picked up because they’re real, clear, and timely—not because someone paid for them. The media isn’t just looking for polished brands; it’s looking for something worth hearing.
Brett Farmiloe is the founder and CEO of Featured and the new owner of HARO, both platforms that connect experts with media outlets. Known for his cross-country RV tour interviewing hundreds of professionals, he’s focused his career on helping people share their stories. Today, he shares how experts can land media features by being concise, credible, and consistent. Brett emphasizes the value of real experience over fluff and encourages professionals to pitch with clarity and confidence. Stay tuned!
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The visibility platform for every subject matter expert. | Featured
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