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September 24, 2025 28 mins
Most entrepreneurs have a powerful story inside them—but too often, it stays untold. Without authority and visibility, opportunities slip by, and their message never reaches the audience it could transform. That’s where Melanie Johnson comes in. After running two $100 million TV stations, she launched Elite Online Publishing and has since helped over 3,000 entrepreneurs become bestselling authors. By combining her media expertise with today’s AI tools, Melanie shows business leaders how to turn their stories into authority, influence, and massive opportunities. https://youtu.be/cCjMhksoRRI In this episode, Melanie reveals why publishing is one of the most effective ways to build credibility, how AI is changing the landscape of writing and content creation, and the strategies entrepreneurs can use to go from invisible to unforgettable. Whether you’re a coach, consultant, or founder, you’ll discover how to leverage your story as a business asset, create lasting impact, and position yourself as the go-to expert in your industry. Quotes: “A book can be the cornerstone of your content. From one book, you can create thousands of pieces of marketing.” “Self-publishing should really be called DIY publishing—because unless you hire experts, you’re trying to learn plumbing, electricity, and construction all at once.” “Most authors think, ‘I wrote my book, I’m done.’ But that’s when the real work begins—marketing, leveraging, and selling.” “Confidence is the biggest barrier. Even presidents of NFL teams wonder, ‘What if my book sucks?’” “In business, in writing a book, there are ups and downs. It’s like a Rubik’s Cube—just keep moving the pieces until they line up." Resources: You’ll become a Bestselling Author with Elite Online Publishing. Follow Elite Online Publishing on Facebook Connect with Melanie Johnson on LinkedIn
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