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September 26, 2025 31 mins
He grew up in foster care, nearly became a statistic, and against all odds made it to the NFL. But after losing everything and reaching the point where he almost ended his own life, Anthony Trucks discovered something deeper than success or failure—the power of identity shift. Instead of letting his circumstances define him, Anthony learned how to rewire his mindset, rebuild his family, and design a life of impact. https://youtu.be/VV8F2VG21CQ Now, as a transformational coach, Anthony helps high performers and entrepreneurs “make shift happen” when no other strategy seems to work. In this episode, he shares how identity, not just habits or tactics, determines success. You’ll hear how to break through limitations, embrace who you’re meant to be, and shift into the version of yourself that can create unstoppable results in business and life. Quotes: “Smooth seas never made skilled sailors. My hardships hardened and honed me.” “You can never attain or sustain a life above your current identity.” “Dark Work is the uncelebrated grind behind the scenes that lets you shine in the light.” “It’s never as good as you think. It’s never as bad as you think.”“I’ve done too much work in the dark to lose in the light.” Resources: Book Anthony Trucks To Speak At Your Next Event Earn a lifetime of success in as little as 90 days by optimizing your identity through the Dark Work Experience. Follow Anthony Trucks on Facebook Connect with Anthony Trucks on LinkedIn
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