699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions. https://www.youtube.com/watch?v=86WWejXcJks Quotes “We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy “For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy “We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy Takeaways 02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO. 04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency. 07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits. 16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses. 19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life. Resources CandorPath: Our Guidance. Your Journey. An Ensemble Approach to Financial Planning Connect with John Kennedy on LinkedIn