Marketing : Fondamentaux - Audio & Document collection
Ce cours présente les principes fondamentaux du marketing pour des apprenants qui découvrent le marketing, il n'y a pas de prérequis. Il est structuré autour de trois espaces : l'espace « cours » présente les définitions et la démarche marketing, les bases du comportement du consommateur et des études de marché, puis la stratégie marketing et les aspects opérationnels (les 4P). L'espace « boite à outils » propose une vidéo sur le diagnostic et sur le plan marketing. Enfin, l'espace « approfondissement » donne une présentation très succincte de différentes formes du marketing (des services, expérientiel, neuromarketing...).
Episodes
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