CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.
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Intro - 00:00
📰 Main NewsCTR plummets with AI Overviews - 1:51
🛠️ Cool Tool - 8:04
🔥 Take of the Week - 8:36
⚡ Lightning Round ⚡
Paid - 10:55
Organic - 26:59
Social - 39:04
⚙️ Working hard, or Hardly Working - 40:35
🔎 ICYMI - 43:03
🧠 Must Read Marketing Article of the Week - 44:39
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