Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384
This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements.
Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.
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Intro - 00:00
📰 Main News
Map Placements have arrived for demand gen campaigns - 1:56
Sundar Pichai Doesn't Think Web Publishing Is Dead - 3:45
Update on how broad match works with AI overviews - 12:39
🛠️ Cool Tool - 16:17
🔥 Take of the Week - 17:15
⚡ Lightning Round ⚡
Paid - 18:23
Organic - 30:09
Social - 36:29
⚙️ Working hard, or Hardly Working - 41:46
🔎 ICYMI - 45:26
🧠 Must Read Marketing Article of the Week - 46:12
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