Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

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November 9, 2023 • 26 mins

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]